Crispy Fry® Fish Breading Mix launched at #CrispyFryPlayDay

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Crispy daing na bangus


Market leader, Crispy Fry®, scores another first by introducing a breading mix for fish called Crispy Fry® Fish Breading Mix.

Next to chicken, fish is the second frequently-cooked fried dish in Pinoy kitchens.

Crispy Fry® Fish Breading Mix makes fried fish tastier and crispier because of its expertly blended seasonings, spices, flour and breadcrumbs.

Fried tilapia

A coating of Crispy Fry® Fish Breading Mix helps eliminate fishy stench or lansa and also lessens oil splatters while frying. Crispy Fry® Brand Executive Justine Pasco explains, “We’ve found a way to make frying fish hassle-free while still giving you the deliciousness you have all grown to love from Crispy Fry®.”

Ajinomoto Philippines Corporation hosted the 2nd #CrispyFryPlayDay to officially launch Crispy Fry® Fish Breading Mix.

The event brings together the press and their loved ones for a fun-filled family event. Everyone was treated to an exclusive screening of the acclaimed AQUAMAN movie at Greenhills Promenade Mall.

Crispy Fry® celebrity endorsers, Donna Cruz-Larrazabal and her son Gio, made a special trip from Cebu to join in on the fun as well. The multi-talented actress celebrates her important roles as a loving wife to her husband Yong and a doting mother to her kids – Belle, Cian and Gio. She loves cooking for her family and is thrilled to be endorsing Crispy Fry® together with her kids, “the brand always comes out with new quality products to expand the choices we can serve to our family.”

During the media event, families were asked to perform the new Crispy Fry® tagline “Basta Fried Chicken at Fish, i-Crispy-Fry®!”

The winning team got to perform the tagline with Donna and Gio to the delight of the participants.

Truly, there are countless ways to enjoy simple moments like eating, playing, watching movies or even working when you are in company of your most-cherished loved ones. Ajinomoto aspires to make mealtimes delicious, healthy and enjoyable through its quality products and services.

For more information and recipes about Crispy Fry® Fish Breading Mix, “like” and visit



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