CCIP empowers young girls with “Dalagang Filipina” campaign

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The Chamber of Cosmetics Industry of the Philippines (CCIP), a non-profit organization dedicated to elevating the Philippine beauty industry and advocating for the welfare of local cosmetics companies and consumers, recently conducted a coming-of-age caravan for girls named “Dalagang Filipina.”

This initiative by the CCIP aimed to empower young girls by highlighting the importance of feminine hygiene during puberty and educating them about the various physical transformations they will experience.

The caravan took place at Pasig Elementary School in Candaba, Pampanga, where CCIP representatives led by vice president of corporate social responsibility Linda Yu, engaged with 110 grade school students aged 9-12.

The program also featured various segments including “Puberty 101” a comprehensive talk by Ellen Pastor, a Pharmacist and Regulatory Officer of Zizmore, who shared valuable insights on what to expect during puberty, and how to practice proper self-care during this crucial stage. 

Meanwhile, Denice Sy, chief sales and marketing officer of Ever Bilena Cosmetics Inc. and a CCIP member, tackled skincare and body odor management. During her segment, she discussed common concerns of young girls during puberty, and provided practical solutions for them including reading product labels, managing underarm sweat, preventing and treating acne breakouts. 

Ever Bilena Ccip Empowers Young Girls With Dalagang Filipina Campaign Photo2
Ever Bilena’s Denice Sy (center) with Pasig Elementary School grade school students

To equip the students for this exciting yet challenging phase in their lives, Ever Bilena Cosmetics Inc., a co-sponsor of the event, gave each participant a Hello Glow skin set, Hello Glow Quelch 48H underarm cream, and a Careline Serum Water Tint.

The success of the Dalagang Filipina caravan is a testament to CCIP’s commitment to giving back to the community and empowering young women. 

The event was made possible with the generous support of major sponsors Ever Bilena Cosmetics, Inc., DJM Grandeur Corporation, Kenvue Philippines Inc., UL Skin Sciences Inc., Connell Bros. Co. Pilipinas Inc., Proessences Inc., Zizmore Corporation. Minor Sponsors are Ds Cosmeceutical Manufacturing Laboratory, Juvic Incorporated, OMG Cosmetics, Christian Cosmetic Science Inc., Green Cross Inc., Marklene Fabricate Corporation, Alta Skin,  Amchem Marketing Inc., and Amway Philippines L.L.C..

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