North Trend Marketing Corporation (NTM), the master distributor of Castrol in the Philippines, held its 2024 Reignite Event at Manila Hotel last July 6, 2024.
The event was attended by Castrol executives, NTM Executives, partners, stakeholders and Castrol Key Opinion Leaders. The event aims to re-introduce Castrol’s new branding from packaging to future plans.
Programs kicked off with the opening remarks of the chief operating officer Ronald Ang. His opening remarks focused on the objective of importance on overseeing change, he discussed certain external factors that might affect the growth of Business. He also tackles the reason why we need to change and ready to any circumstances. He also emphasizes that Castrol will always look for long term solutions and always move forward not only on the innovation of the products but also improve commitment towards partners with what Castrol offers.
The program proper begins with the launching of Castrol Reignite. This was conducted by the Growth Unit Manager of Castrol Asia Pacific, Marlina Kamaruddin . She started with featuring the milestones of Castrol for the past 125 years and what Castrol change for the lives of our community. She also covers the top facts of Castrol which are involvement of Castrol brand to space industry, she is also proud that Castrol is now serving over 150 countries around the world. Another thing that Marlina proud of is that Castrol is touching 200,000,000 customers all over the world.
Next presenter was the Castrol Vice President for Castrol Asia Pacific, Mike Zhi Qiang Zhang, his presentation tackles the long-term strategic success which they oversee an opportunity for Castrol product lines, he emphasize that by 2040 engine oil will still one of the major important factor for a vehicle, an increase on Marine market services with a forecast of 2% per annum growth. He also discussed that Castrol is now boosting its effort for industrial by a expected growth of 3% per annum by 2030. Lastly, he ensure that Castrol is to its effort to match new technologies by putting renewable energy to its effort.
The program moved to the PH Market Liason for Castrol, Allan Cinco. He define some changes with Castrol. First is a fresh and modern branding of Castrol which congruent to the changing needs of Castrol customers, a little change on our tone but not stranger to Land, Sea, Air and Space challenges. Allan ended his presentation by a statement of Forward to a Stronger partnership, Castrol will help our commercial customers with their sustainability goals related to energy, waste and water. Accelerating progress, onward, upward and forward with Castrol.
Final presenter for 2024 Reignite event is the Sales Director for Castrol – NTM, Grace Lao -Torrejas. Her discussion focuses on the connection of Genz to the market as they are make up of 27% of the workforce. Also Ms. Grace centered the discussion on the usage of Genz for Social Media which the Philippines ranked first with the highest social media usage rate of 60%. As a future customer they are highly opinionated with high likelihood of “cancel culture” if brand issues are not properly attended. Ms. Grace shares also that Asian Genz despite of objection they are forgiving and might support the brand again so long as brand promise is lived by. Presentation concludes on Castrol are equipped on these changes in the market and ready to move forward.
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