Hans Sy’s leadership in sustainability recognized at the PRA Outstanding Filipino Retailers Awards

Hans Sy, Chairman of the Executive Committee of SM Prime Holdings, has been honored with the Philippine Retailers Association (PRA) Outstanding Filipino Retailers President Award for his visionary leadership in retail development. Presented by the Philippine Retailers Association and the Department of Trade and Industry, this award recognizes Filipino retailers who excel in business practices, innovation, and sustainability.

As SM Prime continues to grow, it has embraced forward-thinking practices that go beyond traditional retail. With 86 locations across the country, the company has revolutionized the industry by integrating immersive experiences in malls using data analytics to tailor each space to the unique needs of its customers. SM Prime has set a new standard for retail, offering themed events, lifestyle zones, and one-stop government and business centers, ultimately creating spaces that go beyond shopping.

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From L-R: PRA Director and Chairman of CMG Retail, Inc. Chan Kok Bin, PRA Director and Chairman of Encel Corp.Lorenzo C. Formoso, PRA Director and Director of SM Retail, Inc. Jorge T. Mendiola, PRA Vice President and President and COO of Golden, ABC, Inc. (The Penshoppe Group) Alice T. Liu, DTI E-Commerce Group Undersecretary Mary Jean Pacheco, SM Prime Holdings Chairman of the Executive Committee Hans T. Sy, PRA President and Chairman of Quorum International, Inc. (Toby’s Sports) Roberto S. Claudio, PRA Director and President of Sportshouse Int’l. Leisure, Inc., and proponent of PRA OFR President’s Award Mars C. Chua, PRA Director and COO of Alfamart Trading Phils. Harvey Ong, PRA Director and COO of Blims Lifestyle Group Sam Gregory Lim,  PRA Director and President of Picture City Int’l Corp. Atty. Paul A. Santos, PRA Director and Executive Vice President of Robinsons Land Corp Faraday D. Go

As Hans Sy expressed: “Retail is now more than just business; it is about creating spaces that serve the community, innovate customer experiences, and help Filipinos navigate their everyday lives for a better future.” His leadership has driven the company to innovate not only in mall design but also in incorporating responsible practices that uplift local enterprises, create jobs, and foster economic growth. 

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From Left to Right, Top to Bottom: Lanson Place, SM Development Corporation (SMDC) Turf Residences, SM City Yangzhou in China, and SM Mall of Asia Complex

For example, SM Prime’s Farmers Markets and Start-Up Markets provide micro, small, and medium enterprises (MSMEs) with access to new customers. These initiatives reflect the company’s commitment to empowering communities and providing business opportunities, even in challenging times. By connecting local farmers, cooperatives, and online sellers with customers, SM Prime has made retail a powerful force for positive change.

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Hans T. Sy and Family

The company has also embraced environmentally and socially conscious efforts, such as installing 111 Electric Vehicle Charging Stations (EVCS) in 62 SM Supermalls, and continually evolving its commitment to communities through sustainable practices like rooftop solar systems and water recycling facilities. These innovations not only support environmental goals but also ensure SM Prime remains at the forefront of green solutions in the retail industry. 

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From Left to Right, Top to Bottom: SM Cares’ Angels Walk, SM Cares’ Bike-Friendly Program, ARISE Philippines Chairperson Mr. Hans Sy and Members, SM Supermalls x Bureau of Fire Protection’s (BFP) Nationwide Simultaneous Fire Drill, SM Supermalls’ Electric Vehicle (EV) Charging Stations, and SM Prime’s Solar Rooftop Project

With these efforts, SM Prime continues to transform retail into a force for progress. By integrating business innovation with sustainability and community development, the company sets itself apart as a leader in shaping the future of retail. Moving forward, SM Prime remains committed to leading the retail industry in new and exciting ways while empowering the communities it touches. 

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