Federal Land turns MITSUKOSHI BGC into a “Very Kawaii Christmas” Destination with Hello Kitty

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From festive installations to character meet-and-greets, The Seasons Residences and MITSUKOSHI BGC add more reasons to smile this Christmas

VIA GRAPHIC PLUS — Christmas in the Philippines is a season of cherished traditions, thoughtful gift-giving, and memorable moments with loved ones.

This year, Federal Land’s MITSUKOSHI BGC located at the podium of The Seasons Residences adds a touch of Japanese charm to the festivities with “A Very Kawaii Christmas,” a Hello Kitty-themed celebration that brings together seasonal displays, interactive activities, and special shopping and dining offers.

Sanrio’s Hello Kitty, a global Japanese Kawaii Culture Icon

The festivities shine a spotlight on Grand Central Park, Federal Land’s master-planned community in BGC, home to MITSUKOSHI BGC and The Seasons Residences. Both developments recently earned recognition at the Philippines Real Estate Awards 2026, with MITSUKOSHI BGC winning Best Retail Development and The Seasons Residences receiving Best Mixed-Use Development while Federal Land took home the most coveted recognition of the night as Developer of the Year.

MITSUKOSHI BGC’s Christmas Tree Lighting was led by: Commercial Business Group Head of Federal Land Inc., Charmaine Bauzon; President of Federal Land, Inc., Jose Mari Banzon; Chairman of the Philippine-Japanese Chamber of Commerce and Industry, Shigeru Shimoda; Chairman of Federal Land Inc., Alfred Ty; Hello Kitty; Minister for Economic Affairs of the Embassy of Japan, Yokota Naobumi; Nomura Real Estate General Manager and FNG Sr. Management Adviser, Masao Toba; General Manager of MITSUKOSHI BGC, Masahiko Yoshizawa; and Deputy General Manager of Sunshine Fort North Bonifacio Retail Development Corporation, Jodee Arroyo

Where Japanese and Filipino Living Come Together

Commercial Business Group Head of Federal Land Inc., Charmaine Bauzon; Nomura Real Estate General Manager and FNG Sr. Management Adviser, Masao Toba; Minister for Economic Affairs of the Embassy of Japan, Yokota Naobumi; President of Federal Land, Inc., Jose Mari Banzon; Chairman of the Philippine-Japanese Chamber of Commerce and Industry, Shigeru Shimoda; General Manager of MITSUKOSHI BGC, Masahiko Yoshizawa; President of Mitsukoshi Federal Retail Inc., Kazuhiro Shimo; and Deputy General Manager of Sunshine Fort North Bonifacio Retail Development Corporation, Jodee Arroyo

The Japanese-inspired experience at MITSUKOSHI BGC, brought to life through collaborations with iconic Japanese cultural phenomena such as Sanrio’s Hello Kitty and a distinctive mix of dining, entertainment, and lifestyle experiences, embodies the ethos behind The Seasons Residences: premium, authentic Japanese living.

The Seasons Residences combines Japanese-inspired design principles with the conveniences of a modern urban address. Its carefully curated amenities and direct connection to MITSUKOSHI BGC give residents convenient access to Japanese retail, dining, and cultural experiences just an elevator ride away.

MITSUKO, the mall’s iconic Kokeshi doll, now adorned with festive Hello Kitty Christmas decors.

Its third tower, Aki, has begun unit handover, while the unique amenity, The Guest House, offers an exclusive space for residents’ guests. The fourth and final tower, Fuyu, offers a limited selection of one-bedroom and two-bedroom suites for those looking to make this distinctive community their home.

A Kawaii Christmas Wonderland

Launched on October 29, the Christmas campaign transforms MITSUKOSHI BGC into a festive destination inspired by the beloved Sanrio character. Blending the joy of the holiday season with Hello Kitty’s signature kawaii aesthetic, the celebration invites visitors to rediscover the magic of Christmas through playful installations and activities for all ages.

At the center of the celebration is a Christmas tree installation at the mall’s ground-floor main event space, complemented by pink accents, candy-cane-inspired details, and Hello Kitty-themed decorations. Whimsical displays also extend to the mall entrances, escalators, information desk, and other common areas, creating cheerful backdrops for photos as visitors explore the mall.

Federal Land’s MITSUKOSHI BGC, located at the podium of The Seasons Residences, welcomes guests with a Hello Kitty-themed holiday display at 8th Avenue platform, featuring pink decorations, festive lights, and charming Hello Kitty accents that bring a playful touch to the season.
President of Mitsukoshi Federal Retail Inc., Kazuhiro Shimo; Commercial Business Group Head of Federal Land Inc., Charmaine Bauzon; Asset Manager of Sunshine Fort North Bonifacio Realty Development Corporation, Tomoya Honda and General Manager of Mitsukoshi Federal Retail Inc., Kenichi Yamaguchi.

Discover Japanese-Inspired Holiday Activities

Deputy General Manager of Sunshine Fort North Bonifacio Retail Development Corporation, Jodee Arroyo; Marketing Head of Federal Land Inc. Aye Luna-Magtulis; President of Federal Land, Inc., Jose Mari Banzon and Commercial Business Group Head of Federal Land Inc., Charmaine Bauzon

Visitors can take part in activities inspired by Japanese traditions, adding an element of discovery to their holiday shopping.

From November 6 to 30, the Christmas Fukubiki Game invites shoppers with a minimum single-receipt purchase of ₱2,500 to try their luck at a prize wheel. Inspired by the Japanese Fukubiki tradition, the activity offers a chance to win prizes across different tiers.

Running during the same period, the Kawaii Christmas Stamp Rally encourages visitors to explore participating establishments across MITSUKOSHI BGC, including the Hello Kitty Gift Shop, food and beverage outlets, and MITSUKOSHI FRESH. Participants can collect stamps by completing designated activities, with rewards available for completing the required stations.

Adding to the festivities, Hello Kitty meet-and-greet sessions offer fans the chance to see the beloved Sanrio character in person. Following the launch-day appearance on October 29, upcoming sessions are scheduled for November 8, 15, 22, and 29, as well as December 6 and 13.

Families can also look forward to Santa Claus meet-and-greet sessions on December 19, 20, and 25, bringing another beloved Christmas tradition to the holiday lineup.

Holiday Finds and Festive Dining Deals

For Hello Kitty fans looking for gifts or collectibles, the Hello Kitty Gift Shop will be open on the ground floor from November 4 to December 29. The selection includes plush toys, accessories, collectibles, stationery, and lifestyle items, offering options for fans of different ages.

For those looking for thoughtful gifts this season, the MITSUKOSHI FRESH Christmas Catalogue, themed “Discover Japan: A Journey Through Taste and Tradition,” offers a curated selection of Japanese holiday hampers and seasonal gift ideas. Inspired by the culinary traditions of Japan’s different regions, the hampers bring together specialty treats, snacks, sweets, teas, and beverages in thoughtfully assembled collections. The catalogue also features a range of other gift options, from Japanese beauty products and matcha to gift cards and local holiday selections, making it easier to share a taste of Japan with family, friends, and colleagues this Christmas.

Shoppers can also discover Japanese lifestyle finds at Kawaii by MITSUKOSHI Beauty, including practical and stylish Motteru bags, soft Oboro towels, and adorable Naito plushies, thoughtful gifts for the holiday season.

To make holiday gifting more convenient, MITSUKOSHI BGC will also offer a Japanese gift-wrapping service from November 12 to December 27. With a minimum single-receipt purchase of ₱1,500 at any MITSUKOSHI BGC store, shoppers can have their purchases beautifully wrapped and ready to share with loved ones, adding a thoughtful finishing touch to every present.

Food lovers can enjoy more reasons to visit with the Holiday Dining Deals, running from December 4 to 27. Eligible customers who meet the applicable minimum spend at participating food and beverage outlets will have a chance to win dining or food and beverage vouchers, bringing even more excitement to every meal.

President of Mitsukoshi Federal Retail Inc., Kazuhiro Shimo; Chairman of the Philippine-Japanese Chamber of Commerce and Industry, Shigeru Shimoda; General Manager of MITSUKOSHI BGC, Masahiko Yoshizawa; Minister for Economic Affairs of the Embassy of Japan, Yokota Naobumi; and General Manager of Mitsukoshi Federal Retail Inc., Kenichi Yamaguchi.

A Very Kawaii Christmas runs through December 29, 2026, at MITSUKOSHI BGC, Bonifacio Global City.

Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.

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