Mitsukoshi Motors brings bikes, ambassadors, and lifestyle together

Excitement roared through Bistro 2101 in Carmona, Cavite as Mitsukoshi Motors hosted its highly anticipated Media Day and Brand Ambassadors’ Launch, a celebration of the riding lifestyle and the dynamic community of Filipino riders who live it every day.

For 27 years, Mitsukoshi Motors has been a trusted companion to Filipino riders, offering dependable, stylish, and affordable motorcycles. This year’s event put the spotlight on their impressive lineup of brands – Euro Motor, SYM, Keeway, Benelli, and Benda. Adding to the thrill, attendees were treated to an exclusive preview of Morbidelli (MBP), an exciting new brand set to launch in early 2025.

Each brand showcased its unique character.

Euro Motor is a proudly Filipino brand delivering practicality and style since 2006.

SYM is a testament to 65 years of innovation, creating scooters and motorcycles built to endure.

Keeway is a perfect mix of affordability, design, and reliability.

Benelli features Italian elegance combined with over a century of engineering excellence.

Benda has bold, cutting-edge designs for those who crave adventure.

Showcasing the lifestyle they inspire, Mitsukoshi Motors aims to provide more than just motorcycles; they create experiences to ensure riders have everything they need to fuel their passion for the open road.

Taking center stage were the new brand ambassadors – Karlo Salonga, Jeff Tam, Yanna, and Lods Moto – who are inspiring individuals that embody the spirit of freedom and adventure, defining the Filipino riding community and serving as role models for enthusiasts nationwide.

The upcoming launch of Morbidelli (MBP) in 2025 promises to elevate the brand’s legacy even further, solidifying Mitsukoshi Motors’ commitment to making motorcycles accessible and aspirational for every Filipino rider.

Whether you’re a seasoned motorcyclist or someone dreaming of your first ride, Mitsukoshi Motors proves that every journey begins with the perfect bike. The event was a celebration of riding as a way of life.