SM Supermalls and PHILHAIR kick off the 4th Health & Beauty Caravan by Ricky Reyes

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By Philippines Graphic
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The 2025 Health & Beauty Caravan by Ricky Reyes will begin on February 24, 2025, and make stops at several SM Supermalls around Luzon.

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SM Supermalls officially launched the 4th Health & Beauty Caravan by Ricky Reyes at SM Mega Fashion Hall on February 4, 2025. 

Previous achievers of the Health and Beauty Caravan showcase their winning designs on stage. 

In partnership with the Philippine Red Cross, the Philippine Cancer Society, various Local Government Units (LGUs), Chinabank, and the Metro Manila Mayors’ Spouses Foundation, Inc., this initiative—led by the Filipino Hairdressers’ Association (PHILHAIR)—has become a key event promoting health, beauty, and community service. This year’s caravan will run from February 26, 2025, to June 11, 2025, across several SM malls in Luzon.

Past achievers of the Health and Beauty Caravan have also earned awards in the Asia-Pacific Hairdressers & Cosmetologists Association (APHCA) Beauty Olympics held in Cambodia.

The Health and Beauty Caravan will provide free medical services to women, children, and senior citizens. These services include medicine and vitamin distribution, emergency preparedness training for barangay health workers, blood typing, blood sugar testing, feeding programs, and more. Additionally, the Philippine Cancer Society will conduct free cancer screenings for women.

Officially launching the 4th Health and Beauty Caravan by Ricky Reyes are (L-R): SM Supermalls Assistant Vice President for Operations Ian Mathay, SM Supermalls Executive Vice President for Marketing Joaquin San Agustin, SM Supermalls Vice President for Corporate Marketing Grace Magno,Philippine Hairdressers Association (PHILHAIR) President Ricky Reyes, Red Cross Philippines Secretary-General Dra. Gwendolyn Pang, Metro Manila Mayors Spouses Foundation Inc.’s (MMSFI) Tiffany Gatchalian, Mandaluyong City Vice Mayor Menchie Abalos, and MMSFI President Keri Zamora.

The Caravan will also cater to beauty professionals, salon owners, and hair and makeup artists through seminars and competitions. Part of the competition lineup for the 2025 Caravan is the Unisex Hair Coloring & Styling Competition, which will showcase the latest trends in hair color and styling. The Rebond Plus Category will highlight the best hair rebonding services. The Ganda ng Reyna Mo category will feature the best formal evening wear. Lastly, the Bridal Makeup Category will recognize the most skilled bridal makeup artists.

The Health & Beauty Caravan by Ricky Reyes is an opportunity for Filipino designers and beauty practitioners to showcase their skills and creativity. 

Sponsored by BioReach, Well Hair Beauty Products, Watsons Philippines, HUE PRIMA Permanent Hair Color, and Simply G, the Health & Beauty Caravan is bound to redefine the standard of beauty excellence among Filipinos. 

Participating SM Supermalls include the following:

  1. SM City Olongapo (February 26)
  2. SM City San Jose del Monte (March 5)
  3. SM City Lipa (March 6)
  4. SM City Urdaneta (March 10)
  5. SM City Pulilan (March 12)
  6. SM City Cabanatuan (March 19)
  7. SM City Baguio (March 24)
  8. SM City Muntinlupa (March 25)
  9. SM City Sucat (March 27)
  10. SM City Santa Rosa (March 30)
  11. SM City Lucena (March 31)
  12. SM City Dasmariñas (April 2)
  13. SM City Tanza (April 3)
  14. SM Southmall (April 4)
  15. SM City Novaliches (April 9)
  16. SM City Valenzuela (June 2)
  17. SM City Caloocan (June 4)

The Grand Finals will take place on June 11, 2025, at the SM Mall of Asia Music Hall. 

Stay tuned for updates by visiting www.smsupermalls.com or by following @smsupermalls on social media.

Philippines Graphic
Philippines Graphichttps://philippinesgraphic.com.ph/
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.

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