SM J Mall hosted the highly anticipated return of the Cebu Young Designers Competition (CYDC) after 13 years. CYDC’s “The Finale” gathered Cebu’s most promising young designers, fashion enthusiasts, and industry leaders for an evening of outstanding craftsmanship at The Atrium last March 22, 2025. Organized by the Clothes for Life Foundation, the event showcased visionary designs that set a new benchmark for Cebu’s fashion scene.
Eight designers—Cris Escobido, Joshua Chiong, Johara Mina Mala Ara, King Rosales, Kheemberly Claire Coronel, Steven Cyrus, Sarah Tutor, and John Ivan Galochino—brought fresh perspectives to the runway with bold artistry and innovative craftsmanship. A panel of industry luminaries, including fashion designer and master couturier Cary Santiago, photographer and Fuji brand ambassador Jan Gonzales, entrepreneur and content creator Vern Enciso, Cebu’s premium fashion show director Direk Junjet Primor, and Love and Diamonds creative director Hope Ty, provided their expert discernment.
Emerging as the winner, Sarah Tutor impressed the judges with their exceptional design and creativity, solidifying their place as a rising force in the fashion industry.
Founded by the late Joy Bernaldez, the Clothes for Life Foundation has made a lasting impact both locally and internationally. It mentors young designers and supports communities through livelihood programs, cultural shows, and advocacy initiatives—including support for breast cancer awareness. CYDC has also launched the careers of renowned designers such as Andre Chang, Lorymer Villareal, Lord Maturan, and Pinky Magalona Ty.
The success of CYDC’s return is driven by key industry partnerships dedicated to excellence and innovation. Oro China Jewelry, a leading name in Philippine jewelry, served as a major producer, while SM J Mall, as the official venue partner, provided a platform for emerging talent. The success of the event is a testament to the support and contributions of these valued partners.
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