SM Supermalls welcomes a dynamic lineup of first-in-Cebu brands. From elevated daily essentials to iconic beauty names, Cebuanos can now enjoy world-class experiences without leaving the city.
“This new wave of lifestyle and beauty brands reflects our commitment to delivering world-class experiences that uplift everyday living for Cebuanos,” said SM Supermalls President Steven T. Tan. “We are proud to bring globally loved names closer to home, and redefine what’s possible in malling.”
First in lifestyle: Discover new everyday essentials
SM Seaside City Cebu and SM City Cebu are ushering in these lifestyle brands that blend practicality with global flair.
Flying Tiger Copenhagen (SM Seaside City Cebu) – Quirky Scandinavian designs and everyday treasures, now in Cebu.
- Decathlon (SM City Cebu) – High-quality sports and outdoor gear for over 80 sports, first in Cebu.
- Dyson (SM City Cebu) – Innovative home technology and beauty tools, with the brand’s first in-line store in Cebu.
First in beauty: Your world-class favorites, now closer to home
SM City Cebu is now home to some of the world’s most iconic beauty brands — each opening their first SM Supermalls location in Cebu.
- Estée Lauder – Timeless beauty essentials from the globally renowned brand.
- Bobbi Brown – Effortless beauty for the modern Cebuanos.
- Jo Malone London – Signature scents and elegant gifts from Britain’s iconic fragrance house.
- Clinique – Dermatologist-developed skin care, makeup, and fragrances.
- Kiehl’s – Pharmacy-born skincare favorites, now open for Cebuanos.
A city that deserves the best
SM Supermalls has long pioneered what’s next for Cebuanos. With these newest lifestyle and beauty additions, SM once again reaffirms its role to bring the world to Cebu and create a lifestyle that feels uniquely Cebuano—vibrant, world-class, and always first.
Visit SM Seaside City Cebu, SM City Cebu, and SM J Mall today and experience a new era of everyday living.
For updates, follow @smsupermalls on social media or visit www.smsupermalls.com.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
