Self-service kiosks deliver greater convenience and empower customer experience
MANILA, Philippines, July 17, 2025 — AXA Philippines, one of the country’s largest and fastest-growing insurance providers, announced the launch of its first Emma DigiZone at the AXA Service Center Makati branch. This new self-service kiosk is designed to make insurance services more accessible and empower customers to manage their policies with greater ease and convenience through the Emma by AXA PH mobile application.
The Emma by AXA PH app is a digital platform that empowers its customers to conveniently manage their insurance policies anytime, anywhere. By introducing the Emma DigiZone within key branches, AXA brings this technology closer to its customers—serving as a direct gateway to self-service features that simplify insurance transactions. Through these zones, AXA aims to improve the experience for customers by making it easier to register or log in to the Emma by AXA app—with on-site Branch Services Specialists (BSS) ready to guide them through the process and help them explore its features.
Through the Emma DigiZone, AXA hopes to enhance the experience for customers by making it easier to register or log in to the Emma by AXA PH app, with on-site Branch Services Specialists ready to guide them through the process and help them explore its features.
The Emma DigiZone offers a range of convenient services designed to support customers in their digital journey. Customers can easily access and manage their policy details through the app, providing them with greater control and visibility over their insurance coverage. For those who have not yet registered, on-site assistance is available to help them set up their account and get started quickly and easily.
“The launch of the Emma DigiZone is a key milestone in our commitment to deliver easy, convenient digital solutions for our customers. This initiative is about empowering customers to take control of their policies, while also extending the accessibility of digital insurance solutions,” said Kathleen Villegas, Chief Operations Officer of AXA Philippines.
The Emma DigiZone helps reduce waiting time and gives customers more flexibility in managing their policies, viewing account value, topping up, paying premiums, and more—whether they prefer to self-serve or seek guidance from AXA staff on-site.
This initiative is particularly beneficial for Life and Health policyholders who require frequent access to policy services. By offering a more streamlined and convenient experience, the Emma DigiZone helps reduce waiting time and gives customers more flexibility in managing their policies—viewing account value, topping up, paying premiums, and more—whether they prefer to self-serve or seek guidance from AXA staff on-site.
“More than just the convenience, the Emma DigiZone represents a smarter, faster way for our customers to manage their insurance needs. By bringing digital tools directly to our service centers, we are delivering a more intuitive and empowering experience, one that fits seamlessly into how people live and interact today. We want to keep innovating for our customers so they know they can stay protected with a partner they can rely on anytime, anywhere.” added Villegas.
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