Goodday Friz ushers in a bold new era of healthy soda in the Philippines with a record-breaking launch
It was fizzy. It was flavorful. It was Friztory in the making.
Goodday Friz, a carbonated cultured milk drink, officially exploded onto the scene with a GUINNESS WORLD RECORDS™-breaking launch. The event brought together 766 Filipinos to set a new world record for the Largest Carbonated Beverage Party.
Held at the Blue Leaf Cosmopolitan in Bridgetowne, Quezon City last July 30, 2025, the event, aptly named “Making Friztory,” was a crazy good fusion of pop, fizz, and fun. The crowd raised their cans of Goodday Friz in a massive, synchronized toast, officially earning the GUINNESS WORLD RECORDS™ for the Largest Carbonated Beverage Party. The once-in-a-lifetime celebration was an epic moment in beverage history.
Also present at the Goodday Friz launch were industry leaders Lance Gokongwei, President and CEO of JG Summit Holdings, Inc, and Asahi South, Central and Southeast Asia Group CEO Erwin Selvarajah, marking the beginning of an exciting collaboration that redefines the beverage landscape in the Philippines.
A Healthier Fizz for a New Generation
Goodday Friz combines the zesty sparkle of soda with the creamy tang of cultured milk, fortified with Lac-Shield™ paraprobiotics to support immunity while delivering a crazy good taste. It is soda reimagined for Filipinos who are conscious of their food choices.
“Goodday Friz isn’t just your regular soda, it’s a new kind of refreshing and flavorful carbonated drink with a unique twist because it’s made with cultured milk,” said Oscar Villamora Jr., URC Managing Director for Beverages. “We want to offer an innovative drink, and what better way to launch our newest Goodday product than by celebrating with our consumers during this exciting history-making event.”
Joining the excitement was rising P-pop sensation CLOUD 7 who was introduced as Goodday’s first-ever brand ambassador. Their dynamic live performance electrified the crowd during the record-breaking event. CLOUD 7 also did a fun dance cover of “Soda Pop” to celebrate the occasion.
“We’re thrilled to enter the Philippine soda space with a product that offers both fizz and function,” said Hemalatha Ragavan, CEO of Asahi Southeast Asia and Exports (Multi-Bev). “Goodday Friz delivers a refreshing taste with a health boost. It’s perfect for today’s on-the-go, wellness-minded consumers.”
The fun didn’t stop as guests were treated to Goodday Friz-themed activities, including “Friz Fill-Up Frenzy,” where players caught fizzy bubbles, cultured milk, and oranges to fill a virtual can, and “Friz Fuzed,” a puzzle challenge to unlock the perfect path to Friz.
Goodday Friz is available in two crazy good flavors—Original and Orange—both low in calories and packed with paraprobiotics to help boost immunity. Combining the smooth creaminess of cultured milk with the zesty fizz of soda, Goodday Friz is crafted to refresh your taste buds and energize your vibe—whether you’re chilling solo or out with your crew.
Now available nationwide, Goodday Friz invites everyone to experience this crazy good fusion of flavor and function.
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