Megaworld Lifestyle Malls has once again proven its excellence in strategic communication, earning 14 recognitions at the prestigious 21st IABC Philippine Quill Awards —one of the most respected business communication awards programs in the country. With six Awards of Excellence and eight Awards of Merit, the company continues to set the benchmark for meaningful storytelling, engaging experiences, and transformative brand campaigns in the lifestyle and retail space.
Awards of Excellence
Media Relations
- Media Meets Play: SuperPark Philippines Takes the Spotlight
Marketing, Advertising, and Brand Communications
- Level Up the Fun: Introducing the First SuperPark in the Philippines
Government Relations and Public Affairs
- ‘Tara, Pasyal Na’: Exploring the Philippines at Megaworld Lifestyle Malls
Special and Experiential Events
- Dinagyang For All: Dinagyang Festival at Festive Walk Iloilo
- Asian Fest at Megaworld Lifestyle Malls: A Celebration of Asian Influences and Impact on Pop Culture
- Celebrating Filipino Icons: Eastwood City Walk of Fame 2024
SuperPark Philippines brought the country’s first tech-integrated indoor amusement park to Eastwood City, redefining play for all ages. ‘Tara, Pasyal Na’ turned mall spaces into immersive celebrations of Filipino destinations and traditions. The Dinagyang Festival is Iloilo’s iconic celebration brought to life at Festive Walk, highlighting local culture and artistry. Asian Fest united communities through a celebration of modern Asian pop culture, while the Eastwood City Walk of Fame 2024 honored Filipino icons whose influence shaped the nation’s cultural identity.
Awards of Merit
Special and Experiential Events
- Eastwood Holiday Lightscapades: The Biggest Lightshow in the Philippines
Media Relations
- Night with the Stars: Eastwood City Walk of Fame 2024
- Flight of the Wooden Dragon: Establishing Lucky Chinatown as the Heart of Chinese New Year Celebrations
Marketing, Advertising, and Brand Communications
- Transforming Fashion with Purpose: The Megaworld x Catriona Enviro-Chic Bag Collaboration
Non-Profit Campaigns
- Femme Creations: Celebrating Women and the Arts at Megaworld Lifestyle Malls
Community Relations
- Cultural Revival: Filipino Weaving Takes Center Stage at A Festive Filipino Christmas at Uptown Bonifacio
Sustainability Communications and Breakthroughs and Innovations
- Eastwood City Paw of Fame: Educating and Inspiring the New Breed of Filipino Fur-parents
Social Media
- Taste the World with Megaworld Lifestyle Malls: Exploring the Globe Through Social Media
“We believe in the power of experiences to shape culture, connect people, and create lasting impact. These recognitions affirm our commitment to turning everyday moments into meaningful milestones for our communities,” shared Graham Coates, First Vice President and Head of Megaworld Lifestyle Malls.
Megaworld Lifestyle Malls is the retail and commercial development arm of Megaworld Corporation, one of the Philippines’ largest real estate companies. As the country’s premier operator of lifestyle destinations with exceptional designs, offerings and experiences, its mission is to make happiness and meaningful connections a lifestyle for its communities.
The Philippine Quill Awards, organized by the International Association of Business Communicators (IABC) Philippines, is the country’s most prestigious awards program in the field of business communication. Celebrating excellence in strategic communication for over two decades, the Quill recognizes organizations and professionals whose work reflects the highest global standards—backed by purpose, insight, and measurable impact.
For more information, visit megaworld-lifestylemalls.com or call (02) 8462-8888.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
