Manila, 12 September 2025. — The Malaysia Embassy in Manila, through the Tourism Malaysia Office is pleased to announce the Malaysia Tourism, Arts, Culture, and Food Festival 2025 and launching of Visit Malaysia 2026 which will take place at the Concourse, Level 2, One Ayala from 12 to 13 September 2025.
This promotional event is one of several initiatives aimed at strengthening Malaysia-Philippines bilateral relations. Its goals include raising public awareness about the upcoming Visit Malaysia 2026 campaign, fostering deeper cultural understanding, and strengthening connections between Malaysia and the Philippines.
During the event, visitors will have the opportunity not only to watch and enjoy the traditional cultural performances, take part in a traditional Kebaya Nyonya fashion showcase by an award-winning heritage fashion designer and culture advocate – Dr. Kenny Loh, but also to taste authentic Malaysian cuisine by celebrity Dato’ Chef Ismail Ahmad. There will also be opportunities for visitors to purchase attractive travel packages from participating travel agencies and airlines.
Malaysia is targeting 43 million foreign visitors this year and 47 million visitors during theVisit Malaysia Year 2026. From January to July this year, there were 349,012 Filipino arrivals into Malaysia, reflecting an increase of 8.7% as against the same period in 2024. In conjunction with the Philippine chairmanship of ASEAN in 2026, AirAsia will soon introduce services between Cebu and Kuala Lumpur, It is hoped that the new route will encourage two-way tourism from both sides, especially from the southern part of the Philippines.
