Unity and Excellence Take Center Stage at Hino National Skills Contest 2025

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Hino Motors Philippines (HMP) proudly hosted its annual Hino National Skills Contest recently at the Hino Excellence Center in Canlubang, Calamba City, Laguna.

Held under the theme “Stronger Together: Driving Excellence Through 3S Synergy,”the event stood as a central showcase of Hino’s ongoing commitment to its brand promise “Built for the Long Haul”.

The prestigious event brought together the best talents from Hino’s nationwide network of dealers, showcasing their exceptional technical expertise, service quality and commitment to Hino’s promise of Total Support.

Driving Total Support and “Pangmatagalan” Service

More than just a competition, the annual Hino National Skills Contest is a strategic initiative that strengthens Hino’s Total Support philosophy.

Through rigorous training and continuous upskilling, HMP invests in the growth of its dealers’ technicians, service advisors, parts advisors, customer support officers, and sales executives—upholding the same excellence that drives its products and partnerships.

A Celebration of Teamwork and Excellence

The competition showcased the essence of Hino’s 3S Synergy integrating Sales, Service, and Spare Parts to deliver total customer support. Participants engaged in a series of practical challenges that tested their technical expertise, diagnostic skills, customer service, and real-world problem-solving.

More than a test of skill, the event embodied teamwork, collaboration, and the relentless pursuit of excellence, strengthening the unity and shared commitment of Hino’s nationwide network.

Hino Motors Philippines proudly congtatulates this year’s champions, whose skills and dedication embody Hino’s enduring spirit of “Pangmatagalan” excellence. (From left) Hino Motors Philippines Vice President for Aftersales, Mr. Percibal J. Ronario, Hino Motors Philippines First Vice President for Parts, Mr. Oliver C. Dela Cruz, Hino Motors Philippines First Vice President for Legal, Atty. Rosemarie T. Gonzales, Hino Motors Philippines Assistant Vice President for Corporate Planning, Mr. Paul Joseph V. Fonte, Hino Motors Philippines First Vice President for Manufacturing, Mr. Norlito A. Obis, Hino Motors Philippines President, Mr. Shingo Sakai, Hino Motors Philippines Vice President for Safety, Maintenance and Purchasing Mr. Akira Kawamura, Hino Motors Philippines Senior Vice President for Finance, Mr. Mutsuo Arai, Hino Motors Limited ASEAN Division Manager, Mr. Mitsutomo Nakajima, Hino Motors Limited ASEAN Division Deputy General Manager, Mr. Hiroyasu Seto & Hino Motors Philippines Assistant Vice President for Vehicle Sales, Mr. James Alfred Sangel)

Honoring the Champions of Long-Haul Excellence

Their achievements reflect the high standards of professionalism and expertise that Hino Motors Philippines continues to uphold, fulfilling its promise of long-term reliability and partnership to Filipino businesses and communities. As the company celebrates its 50th year in 2025, Hino remains steadfast in delivering the true spirit of Hino Total Support through continuous learning, skills development, and customer-first service. The annual Hino National Skills Contest will continue to serve as a cornerstone of this commitment, driving forward the brand’s mission of being Built for the Long Haul or Pangmatagalan, Hindi Pansamantala.

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