Celebrate Filipino craftsmanship with Shopee’s Tatak Pinoy and make holiday gifting more meaningful
Manila, Philippines — With the holidays in full swing, prices are soaring, and everyone is hunting for gifts that feel thoughtful without breaking the budget. The 12.12 sale is not just a chance to score massive deals and discounts—it is also the perfect time to discover proudly Pinoy finds crafted by local entrepreneurs. From handcrafted accessories to artisanal treats, these items add a unique, personal touch to your gifts while supporting Filipino talent.
Filipino shoppers are increasingly choosing to shop local, with recent data showing that 90 percent prefer to purchase locally made products that brilliantly showcase creativity, culture, and quality. Whether it is a practical home item, a natural skincare favorite, or a beautifully crafted accessory, these proudly Pinoy picks infuse character and heart to every gift, making them must-adds to your 12.12 cart.
Five Proudly Pinoy Picks for Your 12.12 Cart
Here’s a curated selection of standout items that combine creativity, quality, and Filipino identity—perfect for making your holiday gifts feel extra special.
- For the Homebody
Bring comfort and style into their space. Handwoven baskets, rattan organizers, and artisanal home pieces from Ilokana Handicrafts make it easy to treat them to something both beautiful and functional, perfect for adding warmth to their favorite corner.
2. For the Wellness Enthusiast
Give the gift of self-care with natural, eco-friendly skincare sets from Human Nature. From brightening face washes to soothing lotions, these thoughtfully crafted products help your loved ones relax and glow while supporting ethical Filipino manufacturing.
3. For the Foodie
Treat loved ones to something rich and flavorful. Artisanal tablea or single-origin coffee beans bring the taste of Philippine cacao and coffee from different regions straight to their homes, a gift that is as heartfelt as it is delicious.
4. For the Fashion-Forward
Add a touch of sparkle to your friends’ holiday looks with handcrafted jewelry from Tala by Kyla. Minimalist gold pieces, constellation necklaces, and themed collections let them express their style while supporting talented Filipino designers.
5. For the Eco-Conscious
Surprise friends who care about the planet with handcrafted vegan leather handbags, wallets, and accessories from Jacinto & Lirio. Stylish, thoughtful, and sustainable, these pieces let them enjoy fashion with a purpose while backing Filipino artisans.
6. For the Upcycling Advocate
Share something special with friends through everyday bags and woven organizers from Remdavies. Made from upcycled water hyacinths, these stylish, sustainable pieces support local women artisans and empower communities, making each gift meaningful and personal.
Supporting Local, One Gift at a Time
Choosing locally made products this 12.12 helps Filipino MSMEs grow and reach wider audiences through e-commerce. Since August, Shopee’s Tatak Pinoy MSME Roadshow has visited six cities across the country, including its first off-Luzon stop in Samar, bringing onboarding opportunities and comprehensive training for new-to-online sellers directly to local entrepreneurs. Hundreds of sellers have since joined the roadshow, eager to bring their products to a wider market through the platform.
“Every local product purchased this holiday season helps support a livelihood and uplifts the community behind it,” said Vincent Lee, Country Head of Shopee Philippines. “With Tatak Pinoy, we want to keep celebrating Filipino creativity and giving MSMEs more opportunities to grow and succeed.”
This 12.12, shoppers are encouraged to explore local finds, celebrate Filipino-made gifts, and make each purchase more meaningful. Whether it is for family, friends, or colleagues, these Tatak Pinoy picks bring joy not just to the people who receive them, but also to the entrepreneurs who pour their passion and creativity into every product.
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