via Graphic Plus — Eternal Plans, Inc., formally inaugurated and blessed its new office in Biñan City, Laguna, on January 8, 2026, marking another milestone in the company’s commitment to bringing its services closer to its planholders in the province.
The new office is located at the 3rd Floor of Simreys Commercial Building, National Highway, Barangay San Antonio, Biñan City, Laguna, a strategic and accessible location aimed at better serving the growing needs of the Laguna market.
The inauguration and blessing were officiated by Rev. Fr. Rodolfo C. Carabuena, Parish Priest of Sta. Rosa de Lima Parish, who led the rites and offered prayers for the success of the office and for the people it will serve.
The event was graced by local government officials, including Hon. Liza L. Cardeño, Biñan City Councilor; Hon. Michael “Moro” B. Gonzales, Barangay Chairman of San Antonio, Biñan City; and Hon. Jimmy S. Redondo, Barangay Kagawad of San Antonio, Biñan City. Their presence underscored the strong partnership between Eternal Plans and the local community.
Present from Eternal Plans, Inc. were Mr. Elmer M. Lorica, President and Chief Operating Officer; Mr. Rolando B. Bongalon, Senior Assistant Vice President for Sales; Ms. Elisa V. Beltran, EPI Biñan Branch Manager; Ms. Gemma Gonzales, Area Manager; and Mr. Jerry D. Barrantes, Training Manager.
The opening of the new Biñan office reflects Eternal Plans’ continuing mission to provide accessible, reliable, and compassionate service, particularly for its sales associates and planholders across Laguna. With this new location, the company aims to further strengthen its presence in the region while ensuring more convenient and efficient client support.
Eternal Plans is part of the ALC Group of Companies, founded by the late Ambassador Antonio L. Cabangon Chua, and is currently chaired by D. Edgard A. Cabangon.
