VIA GRAPHIC PLUS | March 2026, Manila — SM Hotels and Conventions Corporation (SMHCC) is poised to redefine the country’s MICE landscape as it prepares to open the biggest convention center in the Philippines, SMX Convention Center Seaside Cebu. Strategically designed to attract international organizers, it is seen to compete with leading venues across Southeast Asia, including those in Singapore, Thailand, and Malaysia.
Prime Location in Cebu’s South Road Properties
Located within Cebu’s fast-rising South Road Properties (SRP), the region’s most ambitious development corridor, the venue offers seamless connectivity to SM Seaside City Cebu via a link bridge, with direct access to SM Hotels’ uprising hotel properties: a dual-branded development that showcases both the Radisson and Park Inn by Radisson brands. It also stands adjacent to SM Arena Seaside Cebu.
This enables event organizers to create a fully integrated event ecosystem in a single destination, where delegates can conveniently access convention facilities, large-scale entertainment venues, as well as a wide range of dining, retail, and leisure experiences within a compact and well-connected district.
A New Benchmark: The Philippines’ Largest Convention Center
Spanning a gross floor area of more than 40,000 square meters and offering 21,000 square meters of leasable space, the convention center is built for scale and flexibility. Its four expansive, column-free exhibition halls feature an impressive 10-meter vertical clearance and industry-grade floor loading capacity of 250 lbs per square foot, ideal for large-scale trade shows, international exhibitions, and high-impact events. Complementing these are eight function rooms and nineteen meeting rooms, designed to accommodate a wide range of corporate and social gatherings.
The venue is equipped with advanced technical infrastructure, including robust rigging load capacities, multiple freight and car lifts for efficient ingress and egress, and large roll-up doors for seamless event setup. A 10-meter-high pre-function lobby, executive VIP lounge, and fourteen strategically located kitchens further enhance its ability to host simultaneous, large-scale events with premium service delivery.
Built with global standards in mind, SMX Convention Center Seaside Cebu offers full connectivity through Wi-Fi, LAN, and telecommunication systems, alongside comprehensive safety features such as CCTV monitoring, automated fire alarm systems, emergency power backup, and an on-site medical clinic. With 1,815 parking slots and a wide network of accredited caterers, contractors, and technical providers, the venue ensures a seamless end-to-end event experience.
Designed for Everyone: Inclusive Amenities
Beyond its scale and facilities, the center is designed to be inclusive and accessible, with provisions for persons with disabilities, all-gender restrooms, and convenient access to retail, dining, and commercial establishments within its perimeter.
Positioning the Philippines as a Global MICE Destination
SM Hotels Senior Vice President for Operations Walid Wafik said, “With its contemporary architecture, expansive capabilities, and prime location, SMX Convention Center Seaside Cebu is set to elevate the Philippines’ position in the global MICE industry. It also offers international organizers a compelling alternative to established convention destinations across Southeast Asia while providing the unique opportunity to complement business events with leisure experiences, allowing delegates to enjoy Cebu’s vibrant culture, stunning beaches, and local attractions alongside their professional engagements.”
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 is poised to redefine the country’s MICE landscape as it prepares to open the biggest convention center in the Philippines, SMX Convention Center Seaside Cebu. Strategically designed to attract international organizers, it is seen to compete with leading venues across Southeast Asia, including those in Singapore, Thailand, and Malaysia.){kind=link}