A decade of couture craftsmanship enters a new chapter with the debut of Petals & Poetry, Studio Haydee Garcia’s first luxury ready-to-wear collection.
VIA GRAPHIC PLUS — After nearly ten years of creating bespoke bridal gowns and couture formalwear, Studio Haydee Garcia officially opens the doors to its first atelier on July 4, 2026, at North Garden Villas, Proscenium at Rockwell, marking the brand’s evolution into a luxury fashion house for modern women.
The opening follows the successful launch of the brand’s pilot collection, Petals & Poetry, with Miss Universe 2018 Catriona Gray as its muse. During the collection’s runway presentation, Gray shared, “I’m a girly girl, so I love the twirly skirts, the embellished pieces. I love to feel feminine and I love to dress up, so I feel these designs really encapsulated just that.”
While many collections draw inspiration from flowers as a whole, Petals & Poetry takes a more intimate perspective. It looks beyond the bloom, finding beauty in the delicate pleats of petals, the textures hidden within every flower, and dewdrops resting like nature’s own embellishments these subtle folds and petal-like forms are reimagined into sculptural bow details, a signature design element woven throughout the collection that reflects nature’s quiet elegance through the language of fashion.
“This collection is about noticing the beauty people often overlook at first glance,” shares Haydee Garcia. “It carries the same philosophy that has guided our bespoke creations through the years. I have always valued timeless designs that carry the same luxury DNA Haydee Garcia has been known for: precision, structure, femininity, and craftsmanship. This new ready-to-wear era is about making that kind of confidence more effortless for women to carry, not only in life’s special moments, but in their everyday lives.”
The opening of the atelier represents more than a new retail space. It is the beginning of Studio Haydee Garcia’s next chapter, a permanent home where clients can discover the brand’s couture bridal creations alongside its new luxury ready-to-wear collections.
Adding to the celebration, lifestyle icon Small Laude attended the exclusive runway presentation for a private first-look viewing of Petals & Poetry and will also make a special appearance during the official opening of the Rockwell atelier on July 4.
Located at North Garden Villas, Proscenium at Rockwell, Makati City, Studio Haydee Garcia welcomes guests into a new era of luxury ready-to-wear, timeless craftsmanship, and modern femininity, where every collection continues to celebrate the beauty found in thoughtful design and exceptional detail.
