VIA GRAPHIC PLUS | PHILIPPINES — Following research revealing travel planners as the least-thanked people in every group chat, Klook is inviting the world to nominate (or self-nominate) the planner who deserves a trip they do not have to plan.
Every Free Independent Traveler (FIT) group has a planner who builds the spreadsheet and coordinates schedules. They are rarely commended for a seamless itinerary yet are often blamed when problems arise.
Klook’s survey of 2,725 travelers across 10 markets confirms that travel planning ranks among the least-thanked tasks people do for others, behind everyday favors like carrying bags or holding doors. More than 8 in 10 planners say they spend over 10 hours organizing a single group trip, and still, they are seldom recognized for their efforts. Even when someone else takes over the planning, 42.4% of travel planners admit that they are always checking and second-guessing, quietly and anxiously watching from the sidelines and ready to step in if needed.
“Klook was created to simplify the task of travel planning so travelers can focus on the experiences their destinations have to offer.” said Michelle Ho, General Manager of Klook Philippines. “We are excited to exemplify that promise through a fully-planned vacation awarded to five travel planners who always arrange perfect itineraries for their friends and family.”
“Group planners carry the weight of every trip on their shoulders. It’s finally their turn to take a vacation from planning,” she adds.
From now until August 31, 2026, Klook is looking for five travel planners who are tired of organizing itineraries for a 7-day hosted trip to Switzerland in December 2026 where their only job will be to show up.
To nominate a travel planner, tell Klook about a time they were the glue that held the trip together. Share how they organized the itinerary and even what went hilariously wrong, as these stories will help Klook understand why they deserve a vacation from planning vacations.
As a bonus, applicants can upload a 60-second video or share a link – from TikTok, YouTube, or a Google Drive – showing the travel planner in action. It could feature their legendary spreadsheets, chaotic group chat screenshots, or the moment they somehow saved the trip while everyone else just enjoyed the ride.
Learn more about this exciting vacation giveaway on Klook and help give travel planners the appreciation (and vacation) they deserve.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
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