Catch the EB Coquette preview with Bea Borres on August 27, then pull up to Ladürée BGC on August 29 for a pink, pastry-filled pop-up you don’t want to miss.
VIA GRAPHIC PLUS — The EB Coquette girlies have a full weekend planned this month! First up, a TikTok Live with Bea Borres on August 27, giving everyone a first look at the collection before it hits retail shelves. Then, on August 29, Ever Bilena is taking over Ladürée BGC for one day only! Because if there’s one place that gets the whole soft, pink, a-little-indulgent vibe of EB Coquette, it’s a French patisserie.
And since a coquette girl’s hair era matters just as much as her makeup, the TikTok Live is also where Ever Bilena is unveiling its first-ever collaboration with Monday Hair. From August 27 to 29, anyone who shops EB Coquette on TikTok Shop gets a free Monday Hair mini thrown in (while stocks last), so don’t sleep on it!
Additionally, anyone who grabs the EB x Ladürée Latte + Macaron Set at the pop-up on August 29 gets a free EB Coquette Bisou Juicy Tint thrown in. You can pre-order your slot exclusively through Ever Bilena’s TikTok Shop by searching the “EB Bisou Juicy Tint Ladürée Set.”
And it’s not just shopping. The whole day is set up as an experience, with a photobooth, a bloom bar in collaboration with Petalier, on-the-spot product customization, and first dibs on exclusive EB Coquette merch you won’t find anywhere else.
“We wanted people to be able to step into EB Coquette, not just scroll past it. Ladürée felt like the perfect match, soft, luxe, and romantic in exactly the way our new collection is. We can’t wait to see everyone there in person”, said Denice Sy, chief sales and marketing officer of Ever Bilena Cosmetics, Inc.
Slots for the Ladürée BGC pop-up are limited and open for pre-order now on TikTok Shop.
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