VIA GRAPHIC PLUS — NUSTAR Online once again took its commitment beyond entertainment as it powered AgriRunPH: Takbo Para sa Magsasaka, its second collaboration with IRunPH, bringing together runners, families, and advocates in a shared stride of support for Benguet farmers.
Following its previous support for IRunPH’s South Run, NUSTAR Online returned for AgriRunPH to champion an advocacy that hits even closer to home—helping agricultural communities, particularly farmers affected by the recent typhoon and calamity that disrupted livelihoods across the country.
More than a running event, AgriRunPH highlights the vital role of Filipino farmers in the nation’s food security while encouraging communities to come together for a cause that deserves greater recognition and support. Runners took part across four categories—16KM, 10KM, 5KM, and 3KM—giving participants of different experience levels an opportunity to run for the cause.
For Alexander Barcela, Brand Manager of NUSTAR Online, the partnership reflects the brand’s belief that meaningful impact goes beyond entertainment.
“Our farmers are among the communities that need our support the most, especially after the recent calamity. They work tirelessly to put food on every Filipino table, and through AgriRunPH, we are grateful to be able to stand with them. At the same time, we’re proud to support IRunPH in creating a space where everyone can participate and feel included. Whether you’re running for a cause, for your health, or simply to be part of the community, every stride matters.”
That spirit of community was evident throughout the event, with IRunPH continuing to promote inclusivity through its LGBTQ+ running category, making AgriRunPH a celebration not only of fitness and advocacy but also of diversity and participation.
Beyond the race itself, NUSTAR Online became one of the event’s biggest crowd magnets. Its blockbuster booth drew long lines of runners eager to get their hands on exclusive NUSTAR Online merchandise, turning the activation into a lively gathering point throughout the event.
The excitement continued with IRunPH’s highly anticipated raffle promotion, where runners had the chance to take home appliances and various gift certificates. NUSTAR Online added to the prizes ₱2,000 worth of Decathlon gift certificates, ₱5,000 worth of HOKA gift certificates, and a brand-new motorcycle.
The motorcycle was won by Maria Krisel Javier of Calamba, Laguna, giving one lucky participant an unforgettable finish to the AgriRunPH experience.
Adding another layer of entertainment and event coverage, NUSTAR Online Exclusives hosts Jercy Cruz and Bea Ocampo were also on-site to capture the highlights, stories, and energy of the runners as they came together for the advocacy.
Through AgriRunPH, NUSTAR Online continues to demonstrate how its platform can help bring people together around causes that matter. By supporting Filipino farmers, promoting healthier and more active communities, and embracing inclusivity, the brand reinforces its commitment to creating experiences that go beyond entertainment—one meaningful stride at a time.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
