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SMAC

Understanding customers the SMAC way

How SM’s loyalty program caters to its market by being a ‘little bit extra’ Shopping smart is when you buy what you want and earn...

“Everybody deserves an advantage”

One of the country’s most extensive loyalty programs shares how to drive customer growth According to SMAC’s (SM Advantage Card) recently launched audio-visual presentation (AVP),...

SMAC raises P5.5M to feed families of Globe’s Hapag Movement

Within a brief exchange of handing your SMAC (SM Advantage Card) at a typical checkout at SM, you already helped support a family in need last...