Australian table grapes have made their return to the Philippines, bringing a fresh wave of high-quality, delicious fruit from one of the country’s best harvests in recent years. Thanks to favourable growing conditions—warm sunny days, cool nights, and well-timed rainfall—the 2024–25 season has delivered exceptional quality grapes, with increased volumes and a standout eating experience.
“This season’s grapes are among the finest we’ve ever exported,” said Jeff Scott, CEO of the Australian Table Grape Association (ATGA). “They’re crisp, sweet, and full of flavour—everything Filipino consumers expect from premium Australian fruit.”
“With industry partners like the Australian Table Grapes Association (ATGA), we are proud to continue strengthening Australia’s close ties with the Philippines. We hope these campaigns and investments in market showcase how important the Philippines is as a trusted trade partner of Australia,” said Luisa Rust, Senior Trade and Investment Commissioner of the Australian Trade and Investment Commission (Austrade) in Manila.
The ATGA is launching an extensive in-store promotional campaign across major Philippine retailers including The Marketplace, Shopwise, Robinsons Supermarket, S&R, Landers, Metro Supermarket and Joel’s place. These activations will feature eye-catching displays, sampling activities, and information about the taste, origin, and quality of Australian grapes.
While long-time favourites like Autumn Crisp—with its large clusters of firm, giant green berries that are crisp, bursting with sweet flavour, and a subtle hint of muscat—and Candy Dreams, a seedless black grape with small to medium sized berries and a flavour immediately recognisable as Labrusca-like, remain popular staples, this year’s offering also includes a broader range of grape varieties designed to excite the palate. Many of these new seedless varieties offer unique textures and flavour profiles—from crisp green grapes with a honey-like sweetness, to juicy black grapes with deep, almost berry-like undertones, and even varieties with floral, muscat-like aromas. These additions reflect Australia’s commitment to innovation and consumer-driven production, catering to Filipino shoppers’ growing interest in discovering premium and distinctive fruit.
“There’s real curiosity in the Philippines for new taste experiences, especially in the fresh produce aisle,” said Jesse White, International Marketing Manager at ATGA. “Australian grapes are meeting that demand with a mix of trusted classics and exciting new varieties that we’re confident will become household favourites.”
In 2023–24, the Philippines remained one of the top destinations for Australian grapes, with over 8,500 tonnes shipped and the market ranking fourth among Australia’s global table grape export destinations. With a strong supply and increasing consumer interest in premium imported fruit, ATGA expects continued growth in the year ahead.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
