Manila, Philippines, April 25, 2025 – Since pioneering livestream shopping in the Philippines in 2019, Shoppertainment Live Inc. has been at the forefront of the content-commerce revolution. Over the past five years, the company has empowered over 500 local and multinational brands through dynamic, high-converting live commerce experiences.
As a platform-agnostic enabler, Shoppertainment Live has proven its ability to scale livestream operations seamlessly across major e-commerce and social media platforms — including Shopee, Lazada, TikTok, direct-to-consumer (D2C) websites, and most recently, YouTube
Shopping. The company is also actively collaborating with Meta to help grow live commerce across Facebook and Instagram.
From early challenges convincing brands to go live, to scaling rapidly during the pandemic, and navigating both local and international competition, Shoppertainment Live has demonstrated unmatched adaptability, foresight, and innovation. These efforts culminated in 2024, its strongest year yet, marked by industry leadership, profitability, and operational resilience.
A Board of Visionaries from Across Industries
This milestone partnership also marks the formation of a new board, composed of some of the most respected names across Digital Advertising, Media, E-commerce, Gaming and Entertainment, Influencer Marketing, Retail, and Human Resources. The diversity of backgrounds reflects the company’s forward-thinking and integrated approach to the evolving content-commerce landscape.
Shoppertainment Live Inc. Board Members:
- Hiyasmin Neri-Soyao, CEO and Co-Founder, Shoppertainment Live Inc.
- Patricio Soyao, CSO and Co-Founder, Shoppertainment Live Inc.; President, Future First Talents Inc. (HR and Executive Search)
- Lawrence Lee, Chief Broadcast Officer and Managing Director, Shoppertainment Live Inc.
- Steve Sy, President and CEO, Great Deals E-Commerce Corp. (E-commerce and Retail)
- Ace Gapuz, President and CEO, Blogapalooza Inc. (Influencer Marketing)
- Saymour Go, Director, Manila Kleanfuel Corp.
- Serafin Cu, President, EWealth Universal Marketing Corp.
- Justin Francisco, Board Member, Great Deals E-Commerce Corp.
Sigma Venture Corp. Executives:
- Ronald Robins, President and CEO, Mineski International (Gaming and Entertainment)
- Andre Uy, President and CEO, SportsPlus (Gaming and Entertainment)
- Stephen Chua, Managing Partner, GolfX Sports Hub
- Marito De Jesus, General Manager, Sigma Ventures Holdings Corporation
Both Ronald Robins and Steve Sy are part of the globally recognized Endeavor Network, known for empowering entrepreneurs who scale companies with transformative impact.
Now, Shoppertainment Live takes a bold leap forward by forging a strategic partnership with Sigma Venture Corp. This partnership goes beyond capital, it brings together a powerhouse of entrepreneurial minds, strategic insight, and regional expertise that will accelerate Shoppertainment Live’s growth not just in the Philippines, but across Southeast Asia.
“This investment marks more than just a financial milestone, it’s a shared vision to shape the future of digital retail,” said Hiyasmin Neri-Soyao, CEO and Co-Founder of Shoppertainment Live Inc. “With Sigma Ventures by our side, we are even more confident in accelerating our innovations and expanding our regional footprint.”
Neri – Soyao, a former host of a home shopping network turned entrepreneur, is an inspiring example of the power of female leadership in tech. Her journey from on-air talent to CEO of a trailblazing live commerce platform underscores Shoppertainment Live’s authenticity, heart, and hustle. As a female-founder-led startup now backed by some of the region’s top business minds, Shoppertainment Live is proof that visionary leadership—regardless of gender—can drive industry-wide change.
As the company looks ahead, it remains focused on enhancing its core livestream commerce services while expanding into new initiatives in product development, distribution, and international expansion. United by a pioneering spirit and strengthened by strategic capital, Shoppertainment Live is poised to lead the next chapter in content-driven commerce.
About Shoppertainment Live
Shoppertainment Live is the Philippines’ first full-service livestream shopping network, pioneering the space since 2019. The company empowers brands and retailers to create engaging and high-converting livestream and video content across platforms including Shopee, Lazada, TikTok, YouTube, Facebook, Instagram, and D2C websites. To date, Shoppertainment Live has partnered with over 500 local and multinational brands, continuously setting new standards in livestream-driven retail.
About Sigma Ventures
Sigma Ventures is built on decades of experience from seasoned serial entrepreneurs, with a mission to enhance Corporate Trust and reshape the business landscape for enterprises of all sizes in the Philippines. Leveraging a powerful entrepreneur network and deep Financial expertise, Sigma Ventures is committed to empowering entrepreneurs to achieve optimal results and drive significant business growth.
