Manila, Philippines – October 13, 2025 – Every adoption story begins with a simple act of compassion — one that changes two lives forever. This belief lies at the heart of Mars Philippines’ advocacy as it continues to inspire more Filipinos to open their homes to shelter pets through the global Mars Global Adoption Weekend (GAW). Now in its second year and spanning more than 20 countries, the initiative puts a spotlight on how the bond between humans and animals leads to healing, happiness, and mutual transformation.
In the Philippines, Mars partners with Animal Kingdom Foundation (AKF) to further its long-standing commitment to responsible pet ownership and ending pet homelessness. For over three decades, Mars has worked closely with local NGOs, veterinarians, and communities to create programs that not only care for animals in need but also strengthen the connection between pets and people.
Strengthening a Shared Mission for Pet Adoption
“Adopting a shelter pet changes two lives. It’s not only the pet’s life that is transformed, but the human’s as well. This Mars Global Adoption Weekend, Mars Philippines is proud to champion adoption by donating more than 30,000 daily pet meals to our shelter partners. In October 2025 anyone can help fill the bowl of shelter pets in the Philippines with Mars #TwoLivesChanged campaign at Shopee, Lazada and TikTok. Mars will donate meals for shelter pets with every purchase of PEDIGREE® and WHISKAS® products in our official stores*,” shares Ms. Deng Osite, Sales Director, Mars Petcare Philippines.
The partnership with AKF continues to evolve beyond awareness into action. Together, Mars and AKF built www.WeR4HappyTails.com, a portal that connects potential pet parents with adoptable cats and dogs from partner shelters across the country. The site also promotes responsible pet ownership — a vital part of ensuring that every adoption truly becomes a lasting change for both pet and parent.
“This year marks a decade of AKF Run Fur Life, and we are proud to celebrate it with our long-standing partner, Mars Philippines. Together, we’ve built initiatives such as www.WeR4HappyTails.com, a portal that connects future pet parents with adoptable cats and dogs from partner shelters,” adds Atty. Heidi Marquez-Caguioa, Program Director of Animal Kingdom Foundation. “The site not only promotes responsible pet ownership, but also helps families find the furry companions who will change their lives forever. It’s the perfect moment to take that step and welcome a new companion and get #TwoLivesChanged”.
Two Lives Changed: A Movement of Mutual Transformation
The message behind #TwoLivesChanged is deeply resonant today. As pets take on greater importance in people’s emotional and social lives, particularly among younger generations, the movement underscores a growing truth: pets and people are better together. According to the 2025 Mars and CALM PAWS survey, 83% of people worldwide say their pet has improved their mental wellbeing — a reminder that adopting a pet is more than a kind act; it’s an investment in mutual happiness and healing.
While adoption rates in the Philippines remain low, Mars believes every single adoption creates ripples of change. Through sustained partnerships and educational initiatives, Mars and its collaborators continue working toward a world where every pet has a home — and every home has a pet to love.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
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