Hino Motors Philippines (HMP) and Circle Transport Corporation recently celebrated the turnover of two brand-new Hino RN Big Buses at the HMP Canlubang Plant. The ceremony served as a powerful validation of Hino’s long-standing promise to Filipino enterprises, encapsulated by its core business philosophy: “Built for the Long Haul: Pangmatagalan, Hindi Pansamantala.”
This event was strategically positioned not as a standalone sales transaction, but as a real-life demonstration of Hino’s nationwide commitment to transforming the commercial vehicle sector’s narrative from initial price to lifetime value, safety, and comprehensive business support.
Investing in Value: A Partnership for Long-Term Success
The acquisition of the new Hino RN units by Circle Transport highlights a critical shift in how successful SMEs and business owners view their fleet—as an enduring asset.
Mr. Shingo Sakai, Hino Motors Philippines President, articulated this global vision:
“The trust shown by Circle Transport, a partner for over three decades, validates our global commitment to Quality, Durability, and Reliability (QDR). This turnover is not a transaction; it is a renewal of our promise, anchored in Japanese engineering, to be the vehicle brand that truly helps Filipino enterprises build for the long haul, securing their future and contributing to the nation’s progress.”
Mr. James Alfred Sangel, HMP Assistant Vice President for Vehicle Sales, reinforced the economic perspective for business owners:
“For any business owner, a vehicle is not an expense—it’s an investment in the next five, ten, or even forty years. Choosing Hino means choosing maximized vehicle uptime and minimized lifetime cost. We don’t just sell units; we offer a promise of enduring quality that directly translates into our partners’ profitability.”
Quality that Lasts: The Hino Difference
Circle Transport’s long-standing fleet utilization serves as a powerful testament to Hino’s core pillar of Quality that Lasts. The new Hino RN buses, a flagship of the Big Bus segment, are a culmination of robust engineering focused on maximum stability and passenger safety.
The decades-long partnership itself is Hino’s best durability story. Mr. Lino Lebron, President of Circle Transport Corp., proudly shared his experience: “Hino was the only name I trusted. So today, I do have over three decades of partnership. I simply want to thank you. Thank you for the quality. Thank you for the service.”
The RN buses are built on a foundation of superior Japanese-quality manufacturing, adhering to stringent global standards and backed by international ISO certifications. These vehicles integrate advanced design and core safety elements, such as the Anti-lock Braking System (ABS), to ensure optimal operational safety and passenger comfort.
Total Support: The Business Growth Partner
Hino’s dedication to its customers extends far beyond the sale through its signature Total Support Initiative. This system ensures that the investment remains reliable and cost-effective throughout its lifespan, positioning Hino as a true business growth partner, especially for the SME sector.
Mr. Oliver Dela Cruz, HMP First Vice President for Parts Sales and Value Chain, emphasized the role of aftersales in the long-haul commitment: “Our Total Support initiative, driven by a nationwide network of genuine parts and expert service, is what makes Hino a true business partner. We ensure maximized vehicle uptime because we believe that the journey to success for our customers depends on the reliability of every component. Through our on-site servicing and proactive maintenance, we don’t just sell quality vehicles; we guarantee quality that lasts.”
HMP’s commitment ensures that Filipino entrepreneurs, from small businesses to large corporations, have the reliable transport solutions necessary to fuel the country’s economic engine. The turnover to Circle Transport is a firm reminder that with Hino, every investment is indeed Pangmatagalan, Hindi Pansamantala.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
 and Circle Transport Corporation recently celebrated the turnover of two brand-new Hino RN Big Buses at the HMP Canlubang Plant. The ceremony served as a powerful validation of Hino’s long-standing promise to Filipino enterprises, encapsulated by its core business philosophy: “Built for the Long Haul: Pangmatagalan, Hindi Pansamantala.”){kind=link}