Partnership extends Shopee’s Tatak Pinoy program to support the livelihood and financial well-being of police personnel’s families across Eastern Metro Manila
via GRAPHIC PLUS | Manila, Philippines, April 8, 2026 — Shopee Philippines and the Philippine National Police-Eastern Police District (PNP-EPD) have formalized a partnership through a Memorandum of Understanding (MOU) aimed at helping the families of police personnel build sustainable livelihoods through e-commerce.
The collaboration brings Shopee’s flagship digital skills training initiative, the Tatak Pinoy program, directly to PNP, equipping police families with the tools and knowledge to start and grow online businesses.
The MOU reflects a shared commitment to the financial well-being of the men and women who serve on the front lines of public safety. Under this initiative, which PNP-EPD has named “Love at First Click: Negosyong Online para sa Pamilyang Pulis,” police families will be equipped with the digital skills and practical knowledge they need to establish and grow their online businesses through e-commerce.
“We have always believed that e-commerce can be a powerful equalizer and that belief extends beyond the marketplace,” said Jack Ng, Head of Commercial, Shopee Philippines. “Through this partnership with PNP Eastern Police District, we want to give the families of our police personnel the same opportunities we are bringing to entrepreneurs across the country: real, practical skills that can help them build businesses and improve their quality of life.”
The Shopee Tatak Pinoy MSME Roadshow, which has trained over 700 MSME sellers across 10 cities since 2025, will serve as the foundation of the collaboration. Police families will have access to hands-on training in online store setup, digital marketing, order fulfillment, and customer engagement. This is the same curriculum that has helped entrepreneurs transition from informal businesses to thriving online stores.
“Our partnership with Shopee reflects our belief that supporting our personnel goes beyond the badge. The PNP Eastern Police District has always been committed not only to the safety of our communities, but to the well-being of the men and women who protect them—and the families who stand behind them,” said PNP-EPD Police Brigadier General Aden Lagradante. “When we give our personnel’s families access to real livelihood opportunities, we are investing in their future and strengthening the foundation of our organization from within.”
The partnership underscores Shopee’s broader mission to build an inclusive digital economy, one that reaches not just traditional entrepreneurs but communities that stand to benefit most from access to e-commerce tools and training. As the Tatak Pinoy Roadshow continues its nationwide expansion, Shopee remains committed to finding new ways to bring digital opportunities to more Filipinos.
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