VIA GRAPHIC PLUS | Manila, Philippines (May 6, 2026) — The Chamber of Automotive Manufacturers of the Philippines, Inc. (CAMPI) formally kicked off the 10th edition of the Philippine International Motor Show (PIMS), marking a milestone that signals the industry’s unified vision for the future of automotive.

Happening on June 4-7, 2026 at the World Trade Center Manila in Pasay City, CAMPI’s biennial flagship motor show will banner the theme “Forward in Every Drive,” reflecting a collaborative industry approach to addressing evolving mobility demands, with a focus on delivering solutions that are relevant, efficient, and innovative.

In his opening remarks during the official launching, CAMPI President Jose Maria Atienza said that the tenth edition of PIMS  “underscores CAMPI’s  aim in fostering a vibrant and competitive auto industry. One that is always moving ahead as a primary mobility provider to the Filipino motorists, and constantly evolving with appropriate technologies and solutions to address the changing customer needs.”

 Atienza also emphasized the motor show’s relevance as the country confronts challenges related to the ongoing fuel crisis. 

“CAMPI member brands will present various choices and options, knowing full well that there is no single solution to the problems we face today and those that we will surely encounter from hereon,” he said.

The 10th PIMS will feature car exhibits and driving experience activities from 17 of the automotive brands, offering a comprehensive showcase of the latest industry trends and innovations. Participating brands include BAIC, Chery, Foton, Geely, Honda, Isuzu, Jetour, Kia, MG, Mitsubishi, Nissan, Omoda and Jaecoo, Subaru, Suzuki, Tesla, Toyota, and VinFast.

This milestone edition is expected to be the largest and most dynamic yet, showcasing more than 150 vehicle models, including around 75 electrified models, representing approximately 50% of the lineup. Visitors can also look forward to product launches and previews from several brands, alongside dedicated displays focused on energy efficiency, new technologies, and smarter mobility solutions.

For more updates about PIMS, follow CAMPI’s official Facebook page (https://www.facebook.com/PhilippineInternationalMotorShow).