VIA GRAPHIC PLUS — SM Prime Holdings, Inc. (SM Prime) is set to open its second arena, the SM Seaside Cebu Arena, in June 2026. The large-scale venue is designed to meet global standards for live entertainment, sports and major events.

“The enduring success of SM MOA Arena shows the strong demand for world-class entertainment venues, so we are bringing the same proven model to Cebu,” said Jeffrey C. Lim, President of SM Prime. “We believe Cebu is a key growth center, and this arena will help attract major events, support tourism and create more economic activity for the region.”

With seven storeys and a capacity of up to 25,000 people, SM Seaside Cebu Arena will be one of the largest indoor arenas in the Philippines.

Its flexible event bowl allows seamless configuration for both large-scale concerts and more intimate events, giving promoters greater versatility in staging productions.

The SM Seaside Cebu Arena will feature one of the most advanced center-hung displays in the country, supported by immersive LED ribbon boards that deliver a 360-degree viewing experience. These are complemented by high-capacity digital infrastructure, including 5G connectivity, enabling real-time engagement and enhanced production capabilities for both organizers and audiences.

Dedicated premium suites are integrated into the design to cater to corporate partners and elevate the overall hospitality offering.

SM Seaside Cebu Arena was also designed to support both front-of-house and back-of-house requirements for major productions. A practice court is available for performers, while multi-functional event spaces can be used as holding areas, breakout rooms or venues for smaller private events.

Located within the SM Seaside Complex, the arena benefits from direct access to retail, hospitality and transport infrastructure, creating a seamless ecosystem for visitors and event organizers.

Its proximity to the Mactan-Cebu International Airport and surrounding lifestyle developments strengthens its appeal as a regional destination for international acts and large gatherings.

SM Seaside Cebu Arena has been securing advance bookings since late last year, with BINI on July 11, IV of Spades on July 18, TJ Monterde and KZ Tandingan on September 5 and LANY on November 6 and 12 already confirmed for this year.