For those who carry others on every journey, protection should go beyond the drive
VIA GRAPHIC PLUS — For many Filipinos, driving is not just a daily routine; it is a responsibility carried for others. Whether it is bringing family members to important milestones, getting to work or appointments, ensuring essential goods arrive safely, or simply keeping everyday life moving, the act of being behind the wheel often comes with more than just the task of driving.
At the same time, risks on the road remain real and persistent. According to data from the Highway Patrol Group (HPG), over 31,000 vehicular crashes were recorded in 2024 while the Department of Health noted more than 1,000 road related injuries during the recent Holy Week travel spike. These figures reinforce how unpredictable road conditions can be and the need for stronger road safety awareness and vigilance.
With fuel prices and the cost of mobility remaining unstable, the burden of driving grows heavier, especially for those responsible for getting others safely through each day, and for their loved ones waiting back home.
As May marks Road Safety Month, AXA Philippines continues its Everyday Protectors campaign with the launch of its second short film that highlights the realities, responsibilities, and unpredictable challenges that Filipino motorists face on the road.
Protecting the protector, one ride at a time
Behind every road safety statistic is a story of someone whom others depend on. AXA’s second campaign film follows Fred, a father on his way to a moment that matters deeply: his daughter’s wedding. What should have been a smooth and joyful ride takes an unfortunate turn when their car suddenly breaks down along the road.
While the situation is stressful, Fred is able to act quickly and make decisions with confidence. With AXA’s 24/7 roadside assistance coming to the rescue, he’s able to set the disruption aside and focus on what matters most—to ensure his daughter makes it to church. In a light-hearted yet meaningful twist, the story culminates in the bride’s grand entrance on a carabao, turning the potential setback into an unforgettable moment for the family.
Based on Philippine National Police (PNP) data, mechanical defects account for a smaller percentage of road mishaps, accounting for 2.52% in 2024, but they highlight a critical reality: the risk is never zero, and not all risks are caused by driver error alone. Even well-maintained vehicles can experience unexpected issues, reinforcing the importance of being prepared for what cannot be predicted.
As the worldwide leader in insurance, AXA’s Car Insurance solutions are designed to support those who carry responsibility on the road—helping them stay protected against unexpected events with comprehensive protection for car, driver, and passengers, fast claims approval, and add-on features such as 24/7 roadside assistance and coverage against Acts of Nature. All these enable you to continue moving forward with greater confidence and peace of mind, even when circumstances change without warning.
One name to cover all your insurance needs, discover how AXA can provide complete protection for car, travel, health, and SMEs here.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
