We love the outdoors so much we decided to bring it indoors. Columbia Sportswear, the brand that elevates your adventure to new levels with its Tested Tough gear, is launching its flagship store in SM Mall of Asia with an all-new epic retail environment.
The flagship Columbia SM MOA will be opening the doors of its renovated store on October 18 at the 2nd level, North Wing, Entertainment Mall.
The new Columbia store has drawn inspiration from its home in the historic Timberland Lodge, a National Landmark that attracts more than 2 million visitors a year.
Visitors primarily appreciate the seamless transition of the outdoor playground and the flawlessly executed rustic interior of the Lodge. With that said, the new store is a masterpiece in brand storytelling that Columbia has been known for from the start.
Outdoor goodness meets cutting-edge retail design
The new Cascade Retail Environment store concept incorporates evergreen photography, prop libraries, and highly customized fixtures to the store as evidenced by the elaborate fitting rooms and the dramatic and well-thought out amphitheatre.
Every detail has been meticulously planned and implemented for one purpose— to deliver a superior brand environment dedicated to enhance the retail experience of customers.
The redesigned store comes on the heels of Columbia Sportswear’s 80th anniversary. Some 80 years of trying stuff and making already-perfect gear, Columbia continues to push the boundaries of outdoor wear innovation with industry leading technologies like the Omni-Tech, Omni-Heat, and Omni-Grip technology to name a few.
To commemorate this milestone, Columbia is bringing retro back with the limited-edition Bugaboo 80th Anniversary Interchange Jacket.
80 years of outdoor wear innovation
When the Bugaboo first came out, it blew everyone’s minds with the 3-in-1 jacket concept—wear the fleece liner when it’s cold, the waterproof shell when it’s wet, or wear them together when it’s wet AND cold.
Now the revamped Bugaboo Interchange jacket features Columbia’s proprietary Omni-Heat thermal reflective liner and Omni-Tech waterproof/breathable, critically seam-sealed weather protection feature, making it even warmer and drier than the 80s edition.
The jacket is also embellished with a special 80th Anniversary embroidery, quotes from Columbia chairman Gert Boyle, and a Bugaboo 1986 history patch.
All of these elements serve as reminders of the brand’s commitment from the very beginning—to build gear that will help you stay outside longer.
They said winter was coming. Yet we never felt it with gear that was made to keep us warm and dry in the most miserable of weathers. Find out more about Columbia’s tested tough gear by dropping by at the Columbia Cascade Retail Environment store in SM MOA today.
Keep warm, dry, cool & protected. Stay out longer and have more fun!