SAP supports customers in Southeast Asia on their intelligent enterprise journey

(In the photo L-R) On going panel session moderated by Peter Moore, Vice President of Platform & Data Management,  SAP Southeast Asia, with SAP customers,  Mira Fitra Soetjipto,  Human Resources Director, The Body Shop Indonesia, David Tan, Founder and CEO of CrowdFarmX, Rizza Maniego-Eala, Chief Financial Officer of Globe Telecom, Ikuo Hayashi, General Manager of Information System, Asia Pacific, Mitsui & Co (Asia Pacific) PTE LTD, and Carlos Santos, Chief Information Officer of JG Summit


SAP showcased customers in Southeast Asia who have embarked on a journey towards becoming an Intelligent Enterprise. The economic stimulus in Southeast Asia continues to grow, resulting in the expansion of the digital economy. However, each country in the region is developing at a different pace and faces specific challenges in terms of digital maturity.

With over 45 years’ experience, and expertise in 25 industries, SAP is in a unique position to support customers in Southeast Asia on their journey to succeed in the digital economy and transform their business into an Intelligent Enterprise.

“The digital ecosystem in Southeast Asia continues to grow and mature, presenting immense opportunities for organizations to harness the power of data,” said Claus Andresen, president and managing director of SAP Southeast Asia. “For 29 years, SAP has helped more than 10,000 companies in Southeast Asia adopt digital innovations. Today, we continue to expand our innovation portfolio in new ways, allowing our customers and partners to innovate with purpose and confidence. We are glad that companies continue to choose SAP as their trusted partner on their journey to become intelligent enterprises.”

Intelligent enterprises operate with visibility, focus, and agility to achieve game-changing outcomes. They do more with less and empower employees through process automation. They deliver a best-in-class customer experience,  by  proactively  responding  to  customer  expectations.  They  invent  new  business  models,  and revenue streams.

Tanduay Distillers, Inc., an internationally awarded diversified beverage company, based in the Philippines, kicked off on their journey of revitalizing their business processes with SAP S/4HANA.

JG  Summit,  one  of  the  largest  and  most  diversified  Filipino  conglomerates,  recently  announced  their deployment of SAP S/4HANA to kickstart their journey towards becoming the leading digital conglomerate in the  Philippines.  The  company  aims  to  spur  new  growth  areas  for  JG  Summit’s  main  corporate  arm, subsidiaries, and affiliates in the country and across the region.

Meanwhile, in Singapore, CrowdFarmX, a start-up farming cooperative on blockchain, will be deploying SAP S/4HANA Public Cloud to speed up the on-boarding of 10 million Southeast Asian farmers onto its platform in the next 22 years.

Globe Telecom, a leading full-service telecommunications company based in the Philippines, recently signed a three-year deal with SAP, for business suite platform and service solutions aimed at digitalizing its financial processes, supporting real-time decision making, and supporting agile environment.

The Body Shop Indonesia is using SAP SuccessFactors to digitize their HR and employee processes, while Mitsui & Co., Ltd., one of the world’s most diversified and largest comprehensive trading, investment, and service companies is standardizing the organization’s travel and expense process through SAP Concur.

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