A new beginning: Fortune Life introduces its new EVP-GM

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Fortune Life introduces Emma M. Abad as its new Executive Vice President and General Manager (EVP-GM) effective April 1. Abad’s service to the company for more than three decades has earned her the trust and confidence of the Top Management. 

Abad’s commitment to Fortune Life is driven by her vision of growing alongside the company. Her career at Fortune Life began when she joined the company as an Accounting clerk, a casual position, in 1988. With patience, hard work, and dedication, she rose through the ranks from being accounting supervisor (1991); accounting manager (1997); Finance Division’s AVP (2001), VP (2007), FVP (2015), SVP (2017); SVP- AGM and OIC-Marketing and Sales (2019); acting EVP-GM (2020) to her current position as EVP-GM.  Through her humble beginnings and years of experience, she learned to trust God’s plan and proved that there is always a time for everything.

In one of her interviews, Abad admitted that Fortune Life changed her life significantly in terms of personal growth, maturity, career development and financial stability. She will always be grateful to the company, saying “ang pangako ng Fortune Life ay hindi napapako, pangakong tinutupad kahit kanino.”

During the Virtual Annual Awards of Fortune Life last Jun. 10, Abad congratulated the awardees and assured them of the company’s continued support. “As we embark on another year, we assure you that the management will do our best to support our sales force in providing excellent service to our policyholders and clients,” she said.

Abad firmly believes that this pandemic will not hinder Fortune Life from reaching more Filipinos and helping them secure their family’s future today.



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