SM Supermalls’ “100 Days of Christmas Surprises” wins prestigious Asian Experience Award

Philippines Graphic
By Philippines Graphic
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(L-R): SM Supermalls’ Senior Assistant Vice President (SAVP) for Marketing - Mindanao Russel Alaba, VP for Corporate Marketing Grace Magno, Executive VP for Marketing Jonjon San Agustin, SAVP for Marketing-Visayas Paeng Batuigas, and Asian Business Review Contributing Editor Simon Hyett.

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SM Supermalls’ “100 Days of Christmas Surprises” campaign wins the Philippines Brand Experience of the Year – Retail award at the Asian Experience Awards 2024. The campaign highlighted SM’s dedication to social responsibility and creating meaningful holiday experiences for Filipinos. The award was presented by Asian Business Review on October 3, 2024, at the Marina Bay Sands Expo and Convention Center in Singapore.

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Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.

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