ATIN’s shop-in-shop opens at Kultura

ATIN, a home decor brand deeply rooted in Filipino heritage and values recently launched its first boutique space at Kultura. This new chapter marks a significant milestone in ATIN’s journey, showcasing a curated collection of its most beloved products, each meticulously crafted to embody the richness of Filipino culture and artistry.

The partnership was inspired by a special conversation between Ms. Teresita Sy-Coson, Vice-Chairperson of SM Investments Corporation and Sabrina Co, the visionary founder of ATIN. Mrs. Coson extended a warm invitation to Sabrina to establish a dedicated space at Kultura—a premier destination for Filipino craftsmanship.

The boutique elegantly designed by renowned interior designers Ivy and Cynthia Almario of Atelier Almario perfectly captures ATIN’s brand philosophy, combining elegant simplicity with deep cultural significance. The space features ATIN’s complete range, from its classic reed diffusers, including all-time favorite scents and newly launched fragrances, to the new 400ml reed diffusers that offer a richer, more lasting scent experience. These reed diffusers capture the essence of Filipino nature, making them perfect gifts for the upcoming holiday season.

Additionally, the boutique unveils ATIN’s new Home Ceramic Line, featuring designs inspired by the works of Damian Domingo from the Singapore National Museum archives. This collection, which includes handcrafted plates and decor items, reflects ATIN’s dedication to preserving Filipino artistry. The event also introduces the Philippine Bird Series, a collection celebrating the country’s vibrant birdlife. This series now features a new addition, the Cebu Flowerpecker.

The event also highlights ATIN’s partnership with the Hapag Movement, a foundation dedicated to combating hunger through sustainable feeding programs and livelihood training. ATIN aims to amplify this mission, helping to empower vulnerable families and foster a sense of collective responsibility and compassion.

For more information, visit www.thisisatin.com and follow @thisisatin on Instagram.

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