November 21, 2024, Manila, Philippines—ProAge, a pioneering advocacy-based skincare and wellness brand in the Philippines, raised critical conversations about perimenopause and menopause at its recently held forum titled “Don’t Pause for Menopause.” Hosted by TV host Suzi Entrata-Abrera, the event gathered women’s wellness experts and advocates to celebrate women who refuse to pause for menopause and ultimately spark a change in the narrative.
Menopause is becoming a rising topic on a global scale, with prominent personalities like Halle Berry, Oprah Winfrey, Michelle Obama, and Naomi Watts normalizing the conversation on their personal experiences using their wide platforms. ProAge is extending the normalization of these discussions in the Philippines by leading the advocacy and raising awareness on menopause.
“A lot of brands discuss women empowerment, but not a lot of them talk about empowering women during the perimenopausal and menopausal phases of their lives. This topic has been a taboo, but at ProAge, we aim to shatter the stigma surrounding such conversations and address the needs of women in this demographic,” said Ms. Claudine Viquiera “Women usually experience uncomfortable symptoms like hot flashes, mood swings, and anxiety during perimenopause and menopause. It’s high time that we offer them solutions specifically catering to their experiences.”
Invited speakers busted myths and misconceptions about menopause and enlightened the attendees on other important truths about the topic. They also shone light on how it affects women’s overall health and how women can better handle their symptoms. Before the event ended, the speakers also answered common questions about menopause to encourage women to be more confident as they embrace the natural changes in their bodies during this stage.
Present at the event were Dr. Annebelle D. Aherrera, OB gynecologist and a feminine wellness advocate; Michelle Aventajado, Executive Director of Best Buddies Philippines and a ProAge advocate; and Claudine Viquiera, Founder of ProAge and a menopause advocate.
By women for women: Glow naturally as you age
As a company founded by a woman in menopause herself, ProAge understands women’s pain, anxiety, and struggles at this stage. It has developed various lines of products that help with the management of their symptoms. Developed in Korea but made for Filipino skin, these offerings were specifically formulated to address menopause concerns like dryness, sensitivity, breakouts, dullness, and pigmentations.
One of its major products for instance, Meno Gummies, is a natural and non-hormonal solution designed to provide relief from brain fog, hot flashes, night sweats, mood swings, and insomnia caused by menopause.
ProAge also offers a wide array of skincare products, including its Be Gentle with Me Bakuchiol Serum, a milder and natural alternative to retinol derived from the leaves and seeds of the Babchi plant, which is often used in Chinese medicines. The serum brightens the skin and helps with reducing fine lines and wrinkles.
ProAge’s skincare range also has the hydrating facial cleanser No Dirty Secrets, eye cream Eye See Yah, and the Holy Grail Cica Toner. All these were made with natural, vegan, cruelty- and paraben-free ingredients, making it safe and gentle for women’s skin. With its patented ingredients, ProAge products were clinically tested and are safe for cancer patients, demonstrating the brand’s commitment to safe, efficient, and mild formulations.
“Women’s skin goes through a series of changes during menopause, therefore, they should use products that can change with them. They need skincare that is adaptive, potent, and mild, promoting resilience, self-love, and confidence during midlife and beyond,” said Claudine Viquiera
Join the movement
ProAge’s advocacy goes beyond products that address women’s needs. As a brand championing women empowerment, it has fostered a community that serves as a safe space for women to openly discuss and share their experiences as they navigate the unique challenges of perimenopause and menopause.
Through its online community, engagement with healthcare professionals, and holding and participating in local women’s health events, ProAge is gradually breaking the taboo regarding menopause and promoting healthy discussions on women’s health and resilience.
“ProAge understands what women experience during menopause and we know that their experience with it can also affect their work, marriage, family, and even social life. Through this community, we want to empower women to embrace change naturally and live their life anew as they continue to glow naturally as they age, which we believe is a privilege,” said Claudine Viquiera
ProAge is a women-focused skincare and wellness brand that champions and addresses the needs of women in their perimenopausal and menopausal stages. By redefining beauty and wellness for this stage of life, ProAge continues to advocate for a growing but often overlooked demographic. To learn more about ProAge, visit proagebeauty.ph/.
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