Manila, Philippines — PUMA heads into 2025 at full speed with a refresh of the iconic PUMA Speedcat. The classic footwear now comes in 8 colors, including the original black and red colorways, the earlier released Whisp of Pink colorway, and the new Archive Gold, Modern Mint, Pelé Yellow, Royal Blue, and Sea Kelp colorways.
Local Flavor, Bold Perspectives
To mark the release of the new colorways, PUMA tapped 6 local content creators, who have each left an indelible mark in their respective industries, to feature in a new campaign for the new PUMA Speedcat colorways. With them on board, PUMA infuses the collection with flavor and style.
Backdropped by the rugged streets of Manila, these tastemakers’ individual styles give the already iconic sneakers a fresh, local appeal, showing how the sneakers are as at home in Manila’s streets as they are in the racing tracks.
Check out how these groundbreaking personalities infused their own unique twist to the “Rewrite the Classics” campaign, featuring the new PUMA Speedcat colorways.
Drag queen, performer, and RuPaul’s Drag Race Philippines Season 3 star, Myx Chanel, serves looks dripped in PUMA apparel for the campaign. They bring larger-than-life energy, donning the ultra-vibrant Archive Gold colorway of the PUMA Speedcat.
“Conyo” TikTok star and artist, Raco Ruiz blends his brand of humor and creativity in ways that feel refreshingly authentic. For the campaign, he rocks colorful PUMA ensembles with the PUMA Speedcat in the Péle Yellow colorway, showing that bold colorways can fit with even the most unexpected wardrobe pieces.
With a soulful voice and a keen eye for fashion, singer and content creator Reneé Dominique bridges the worlds of music and fashion. She styles the PUMA Speedcat in the new Modern Mint colorway with a monochromatic outfit and PUMA’s ARCHIVAL SEASONAL Racer Jacket, giving a nod to the shoe’s racing heritage while staying true to her young, modern street aesthetic.
Known for her impeccable taste and glowing “morena” look, Belle Rodolfo brings her signature elegant and sophisticated style to the campaign. Wearing the PUMA Speedcat in Whisp of Pink, paired with a PUMA white, sleeveless maxi dress, she proves that the timeless sneakers can be just as glamorous.
DJ and fashion-forward trendsetter, DJ Marx, sets the vibe with his effortlessly cool aesthetic. He sports the PUMA Speedcat in the original black colorway, with the ARCHIVAL SEASONAL Racer Jacket. He completes the racer aesthetic with sunglasses, making a statement on and off the turntables.
New York-based artist and illustrator, Jappy Agoncillo, has a flair for nostalgia using bold lines and vibrant colors in his art pieces — making him the perfect addition to the campaign. He wears the PUMA Speedcat in the Royal Blue colorway, with a classic PUMA ensemble.
Fuel Your Style with the PUMA Speedcat, Now in More Colorways
Cop the PUMA Speedcat’s new colorways, dropping this January 15, 2025 on PUMA.com. The Royal Blue and Wisp of Pink colorways will be available in PUMA stores at Bonifacio High Street, Shangri-La Plaza, and SM North EDSA. The Gold, Péle Yellow, Sea Kelp, and Modern Mint colorways will be in stock at PUMA Bonifacio High Street and Shangri-La Plaza.
Looking for the OG colorways? Fear not, PUMA is also restocking the classic Black and Red colorways on PUMA.com. The restock is also dropping in PUMA stores at Bonifacio High Street, Shangri-La Plaza, SM North EDSA, Gateway Mall, and Ayala Malls Manila Bay. Surprise! The PUMA Speedcat Mid in the OG Black and Red is releasing on January 15, 2025 exclusively on PUMA.com.
Follow PUMA Philippines’ Instagram account and stay updated on the latest news and releases.
For more information, please visit www.puma.com
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