SM Malls Introduce an Amazing New Realm Where Technology Meets with Nature

This summer, malling goes to the next level as SM City Cebu, SM City Consolacion, and SM Center Ormoc launch HOLOWORLD – Where Tech Meets Nature, an exciting fusion of innovation and imagination through state-of-the-art holographic attractions.

In a strong move to reimagine the malling experience, SM continues to integrate emerging technology into its spaces with HOLOWORLD, a multisensory spectacle designed to spark wonder and connection—especially among the younger crowd.

Started last April 21, the immersive installations serve as a high-tech companion to each mall’s Active Hub—a dynamic play zone concept that has already captivated countless families.

Ad 4nxdqryvwzeyubfwebcam Xxgslszpi5gtsa 4epoqpq Ovyylpsdplxulknnm4nc8d3mz8qhymxa Zmzwejhw8enkfuf5ap1kunisrxqbcnbgvgubksst9y69sdo218e5t16ab8fqf2ea0euoxyn — At SM City Cebu, experience the Summer Fun Quest, a compact safari adventure brimming with animated wildlife and exotic flora at the North Wing Atrium.

Ad 4nxek1rwb6wpopxxze1aagoxlj5zxsdpopnv4923z9dtccut I0wb8uticmyaepzwh7w6ejn34hstjmthbtwo9vuqhufn9xgxtowo7u5lsehou7vlnctkjama2odq1ui2djgx5 Wl995iaibsufjf — At SM City Cebu, experience the Summer Fun Quest, a compact safari adventure brimming with animated wildlife and exotic flora at the North Wing Atrium.

Ad 4nxczqk5lzd7vld4byzgijnlday4 Lx 6hdjbs Dujuyxohxgizd5wluyh4n8u5nz3d0 Onbgnnliok6tl5mechgoronfvpzpiugnwbanjk9tpwmh94ybcutrf3n9n7q8nmh6za1qto8vib96p Gr — SM City Consolacion goes bold with Summer in Full Bloom, where guests can wander through fields of vivid digital blooms teeming with holographic bees at the Lower Ground Level, Mall Atrium.

Ad 4nxcul3l3pqqumabg0 M3cyg 26eib6mgtrojaglxyutgnfznh32mzybt3ib1nnuo7vk3tb1pefszafsheuozto7owgjbgrdbnuh68injaqpihf5gk9pxblw4pzkqcuzjbnls1zsyx Lgd8mfbjeq — SM City Consolacion goes bold with Summer in Full Bloom, where guests can wander through fields of vivid digital blooms teeming with holographic bees at the Lower Ground Level, Mall Atrium.

Ad 4nxfvevaxjwdci87tctpbomb1dlmr0cnkt9uhsmxz Zd615tvbe3nxh6xqmxceophugm Uju Qfbaqtwxngt1qd5aujnokfayostuypjrwbmqtxnoolcwm6d1v04v1d75fxp Owcfxhur9inz Yxm1q — Meanwhile, SM Center Ormoc takes flight with a breathtaking display of moving butterflies nestled in lush, digitally enhanced garden art at the SM Cinema Lobby.

Ad 4nxfri5l7l 8z3kuteglqxj Ihznetx6qoqdzukl8bhqdh0so1e Nejopn5it7fpkxfc7yxq0sy2vv9g Ymbqjbwy6izqu9lihbtuix7asy9arpspexyzvzo8yozyytdtbme3zl7qj7hljejfrcz6qa — Meanwhile, SM Center Ormoc takes flight with a breathtaking display of moving butterflies nestled in lush, digitally enhanced garden art at the SM Cinema Lobby.

Whether you’re chasing butterflies, bees, or jungle beasts, HOLOWORLD offers a futuristic escape into nature—perfect for selfies, stories, and summer memories.

HOLOWORLD runs from April 21 to May 31, 2025. Visit your favorite SM mall and experience the magic where tech and nature meet.

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SM Malls Introduce an Amazing New Realm Where Technology Meets with Nature

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