This summer, malling goes to the next level as SM City Cebu, SM City Consolacion, and SM Center Ormoc launch HOLOWORLD – Where Tech Meets Nature, an exciting fusion of innovation and imagination through state-of-the-art holographic attractions.
In a strong move to reimagine the malling experience, SM continues to integrate emerging technology into its spaces with HOLOWORLD, a multisensory spectacle designed to spark wonder and connection—especially among the younger crowd.
Started last April 21, the immersive installations serve as a high-tech companion to each mall’s Active Hub—a dynamic play zone concept that has already captivated countless families.
Whether you’re chasing butterflies, bees, or jungle beasts, HOLOWORLD offers a futuristic escape into nature—perfect for selfies, stories, and summer memories.
HOLOWORLD runs from April 21 to May 31, 2025. Visit your favorite SM mall and experience the magic where tech and nature meet.
