TopBreed, a trusted pet care brand under Universal Robina Corporation (URC), renews its partnership with the University of the Philippines Men’s Basketball Team (UPMBT). Now in its eighth year of support, this long-standing relationship is built on trust, shared values, and an unwavering belief in the UP basketball program and the community that stands behind it.

The partnership is a reflection of shared ideals. The UP Fighting Maroons stand for honor, excellence, service, and resilience – qualities that TopBreed not only admires but also upholds in its own journey. The collaboration is rooted in a collective faith in the team’s system, its people, and the broader UP community, including its strong support network in nowheretogobutUP.

“We’re excited to begin our eight-year journey alongside the team. With a new season ahead and momentum from last year’s strong finish, we proudly stand with them as they strive for excellence,” said URC Agro-Industrial Group (AIG) Managing Director Vincent Go. “We’re honored to continue walking this path with them, making history together, and inspiring the next generation.”

Through years of research and development, TopBreed has elevated its products to world-class standards—an achievement recognized by five consecutive World Branding Awards. This relentless pursuit of excellence mirrors the Fighting Maroons’ own discipline, teamwork, and resilience both on and off the court.

This year, the partnership expands its positive impact beyond the basketball court. In a show of support for the broader UP community, TopBreed will offer essential services for emotional support animals on campus. These include anti-rabies vaccinations, deworming, and access to TopBreed’s full range of pet care products: TopBreed Dog Meal, ShamPooch, and Top B+ Vitamins. These initiatives are a reflection of the brand’s commitment to care, quality, and community welfare.

As pets become an integral part of Filipino families, TopBreed continues to be a dedicated partner in providing the best for every fur baby. And as the Fighting Maroons continue to inspire through grit, heart, and determination, TopBreed stands firmly with them, supporting not just athletes, but role models and champions of the Filipino spirit.

With this renewed collaboration, URC-AIG reaffirms its commitment to UPMBT, nowheretogobutUP, and the entire UP community, united in the pursuit of excellence, on the court and beyond.