MANILA, PH – September 2025 – Sun Life, the No. 1 life insurance company in the Philippines in terms of total premium income, has announced the expansion of its strategic collaboration with Go Negosyo, a non-profit organization that champions Filipino entrepreneurship, to further empower Micro, Small, and Medium Enterprises (MSMEs) across the country.
Building on the success of their initial tie-up, the expanded collaboration will bring free financial consultations to MSMEs through Go Negosyo’s 3M on Wheels events, a roving caravan that delivers mentorship, money, and market accessdirectlyto entrepreneurs. Sun Life financial advisors will be on- site to offer personalized financial planning and insurance guidance tailored to the unique needs of business owners.
Last year, the partnership made a significant impact with 25 3M on Wheels Caravans held nationwide, reaching thousands of MSMEs and providing them with access to financial education and mentorship. The overwhelming turnout and positive feedback from partic ipants highlighted the importance of such initiatives in strengthening entrepreneurship in the Philippines.
The expanded tie-up also includes content collaborations such as financial literacy talks at Go Negosyo events and Coffee and Play sessions featuring Sun Life’s original board game, Play for Life: A Game of Choices, which is designed to teach financial concepts in a fun and engaging way.
“Our collaboration with Go Negosyo is a natural fit,” said Carla Gonzalez-Chong, Chief Client Experience and Marketing Officer of Sun Life Philippines. “We share a common vision of a nation where entrepreneurship thrives, and where every Filipino is given the opportunity to reach their full potential. As we celebrate our 130th year of service to the Filipinos, helping MSMEs secure their future is a priority for us because we believe that they are the backbone of our economy.”
Joey Concepcion, Founder of Go Negosyo, added: “Access to capital, along with financial literacy, will be crucial as we help MSMEs realize their role as drivers of sustainable and inclusive growth. Government cannot do it alone, and neither can the private sector. We must work together so that doors remain open for all Filipinos to realize their dreams of becoming successful entrepreneurs.
Through the expansion of this collaboration, Sun Life and Go Negosyoreaffirm their shared commitment to building a financially empowered and entrepreneur-driven Philippines – one MSME at a time.
To know more about Sun Life’s products and services for business owners, visitsunlife.co/entrepfinancialplan or talk to a Sun Life Financial Advisor today.
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