New subcompact sedan line includes TMP’s most affordable electrified model to date 

October 13, 2025 – Mobility company Toyota Motor Philippines (TMP) is once again enabling Filipinos to make a bold leap forward with the introduction of the All-New Toyota ATIV, its latest offering in the subcompact sedan category. 

Complementing Toyota’s long-time player in the segment – the Toyota Vios, the All-New Toyota Ativ is positioned to provide an “elevATIVe” passenger car experience, especially with the inclusion of a Hybrid Electric Vehicle (HEV) variant, TMP’s lowest priced electrified model to date. 

The All-New ATIV is designed to meet the evolving needs of Filipinos, catering to practical, professionals and young families seeking their first or additional vehicle. The ATIV delivers elevated comfort, modern technology, and everyday practicality, reinforced with Toyota’s signature quality, durability, and reliability. 

“The All-New Toyota ATIV is another statement of Toyota’s continued mission to bring electrified mobility within reach of more Filipinos,” shared Elijah Sue Marcial, Toyota Motor Philippines First Vice President for Vehicle Sales Operations. “We know choosing your first car, and an electrified model at that, can be a bold decision, so the ATIV makes it simple and easy by delivering modern HEV features, while providing peace of mind with reliability, safety, ease of ownership, and joy of use,” she added. 

The All-New Toyota ATIV is packed with features that truly matter for daily drivers: fuel economy, ease of maneuverability, modern safety, and intelligent technology. 

Smart Power, Seamless Performance 

The new Toyota ATIV lineup features both hybrid and gasoline engine options. Leading the pack is the 1.5 HEV CVT, equipped with a 4-Cylinder, in-line hybrid electric engine, delivering a combined system output of 111 HP offers smooth acceleration, smart power delivery, and serene driving experience. Other variants are powered by efficient 1.3L and 1.5L gasoline engines with CVT or manual transmission options, offering a balance of performance and fuel economy. 

Modern Design, Inside and Out 

The Toyota ATIV’s exterior is enhanced with LED headlamps, rear sequential turn signals (HEV variant only), and a bold fastback silhouette design, ensuring a standout presence on the road. Inside, the cabin boasts elevated touches, including leather seats (HEV variant only) / Fabric Seats (G CVT, E CVT, and E M/T variant only), a 7” digital multi-information display, and up to a 10.1” Display Audio system with wireless Apple CarPlay® and Android Auto™ (HEV variant only). With a seating capacity of five and a bold yet practical footprint (4,425mm Long x 1,740mm Wide), the Toyota ATIV is the perfect balance of comfort, convenience, and compact city maneuverability. 

Mobility company Toyota Motor Philippines (TMP) is once again enabling Filipinos to make a bold leap forward with the introduction of the All-New Toyota ATIV, its latest offering in the subcompact sedan category