JJ Moreno will succeed Benedict Sison as CEO and Country Head and continue to grow Sun Life’s business as the Number 1 life insurer in Philippines
Manila, PHILIPPINES – (January 9, 2026) – Sun Life today announced that Benedict Sison will retire as Chief Executive Officer and Country Head, Philippines, following a distinguished fifteen-year career with the company. Jonathan Juan “JJ” Moreno, currently President, Sun Life of Canada (Philippines), Inc., will succeed Benedict as the next CEO and Country Head, Philippines, effective 1 April 2026.
To help ensure a smooth transition, Sison will continue to serve as a strategic advisor and Chairman of the Sun Life Philippines Holding Company and the Sun Life Foundation until 31 December 2026.
Sison became CEO and Country Head of Sun Life Philippines in 2018 and has guided strong growth across the business. Under his leadership, Sun Life has sustained its position as the number one life insurer in the country and today has over 6.2 million Clients and a strong network of over 22,000 advisors. Sun Life has expanded into new businesses with the launch of the Sun Life Investment Management and Trust Corporation, introduced innovative Client solutions, and expanded support for the Filipino community through the Sun Life Foundation. Sison has played a leading role in the Philippine Life Insurance Industry, having served two consecutive terms as President of the Philippine Life Insurance Association (PLIA). His leadership and industry contributions were honored with the Executive Champion of the Year award at the Asia Trusted Life Agents and Adviser Awards (ATLAA).
Moreno has worked closely with Sison and the Sun Life Philippines leadership team since joining Sun Life in May 2025. He brings more than 20 years of senior leadership experience across multiple industries, including financial services, retail, telecommunications, healthcare, and transportation. Prior to joining Sun Life, he held roles as President and CEO of AF Payments, and Chief Strategy Officer at Metro Retail Stores Group.
“I am delighted to appoint JJ to lead Sun Life Philippines,” said Manjit Singh, President, Sun Life Asia. “JJ has demonstrated exceptional leadership, a deep understanding of our Clients, and an unwavering commitment to our strategy to help more Filipinos achieve lifetime financial security and live healthier lives. I also want to thank Benedict for his outstanding leadership for nearly eight years. Under his guidance, Sun Life Philippines has sustained our position as a market leader and trusted partner, helping more than 6 million Filipinos to achieve their life goals.”
Moreno will lead all Sun Life’s businesses entities in the Philippines.
“I am deeply honored to step into this role,” said Moreno. “Since joining Sun Life, I have seen the strength of our people and our purpose here in the Philippines. I look forward to working with our teams to help more Filipinos to achieve their goals for lifetime financial security and healthier lives, while building an organization that is innovative, sustainable, and a great place to work.”
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