(via Graphic Plus) Manila, Philippines | January 21, 2026 – PUMA and HYROX are back with a new performance-driven collection engineered for the demands of the world’s fastest-growing hybrid fitness race.
As the official global partner of HYROX, a competition that blends running with strength and functional movement, PUMA continues to push the boundaries of sport innovation with co-branded apparel and footwear designed for every level of athlete, from first-timers to elite competitors.
Apparel Designed to Handle the Heat of Competition
HYROX has redefined competitive fitness with a standardized race format that combines eight one-kilometer runs with eight functional workout stations. It’s a test that pushes athletes beyond specialization, requiring speed, power, and resilience in one continuous effort.
The latest performance apparel in the PUMA x HYROX Collection offers race-ready solutions designed to move seamlessly between running and functional training without slowing athletes down. With apparel starting at PHP 2,200, the collection is built for durability, repeat wear, and the demands of serious training.
Featuring PWRMODE with DryElite technology, each piece delivers fast-drying comfort that helps regulate body temperature through sweat-heavy efforts and nonstop movement. Whether athletes are logging interval runs, powering through strength circuits, or tackling full hybrid sessions, the apparel adapts to motion and moisture alike.
Footwear That Keeps Pace from Start to Finish
Footwear innovation takes center stage in the latest drop, led by three running shoes designed to meet different performance needs.
Leading the lineup is the Deviate NITRO™ Elite 4 PUMA x HYROX, dressed in a striking Pure Pink–Electric Orchid–Deep Plum colorway. As the first shoe ever engineered specifically for HYROX, it reimagines one of PUMA’s fastest racing platforms with an evolved PWRPLATE shape designed to deliver consistent support across the entire race course. From explosive starts to fatigue-heavy final kilometers, the Elite 4 is built for athletes aiming to perform at their peak on race day. It is priced at PHP 14,800 and will arrive in February.
The Velocity NITRO™ 4 PUMA x HYROX arrives in a Lucite–Pure Pink–Deep Plum colorway that reflects the collection’s bold, race-ready energy. Built for run-to-rep training and competition, it delivers lightweight responsiveness and stable cushioning, supporting smooth transitions between endurance running and functional movement. The NITRO™ 4 retails for PHP 7,600 and will be available this month.
For athletes pushing speed and distance, the Deviate NITRO™ 4 PUMA x HYROX comes in PUMA White–Electric Orchid–Pure Pink, pairing clean contrast with performance-driven design. Equipped with advanced NITROFOAM™ cushioning, it offers enhanced propulsion and a more powerful toe-off while maintaining the stability needed for high-intensity hybrid sessions. The Deviate NITRO™ 4 is priced at PHP 10,500 and will also launch this month.
Built for Every Athlete on the Course
From technical apparel to race-tuned footwear, the PUMA x HYROX Collection reflects PUMA’s belief that hybrid athletes deserve gear that works as hard as they do. Designed to handle the relentless pace of HYROX racing, the collection equips competitors with performance solutions that move effortlessly between running, strength work, and functional movement — all in one race environment.
The PUMA x HYROX Collection is available on PUMA.com, at select PUMA stores nationwide, and through official distributors. The Velocity NITRO™ 4 and Deviate NITRO™ 4 will launch this month, followed by the Deviate NITRO™ Elite 4 in February.
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