Montblanc unveils new “Let’s Write” campaign visuals showcasing acclaimed filmmaker Wes Anderson’s signature visual storytelling and starring Global Brand Ambassadors Jing Boran and Xin Zhilei
Montblanc presents the second chapter in its “Let’s Write” brand campaign with new creative visuals starring the Maison’s global brand ambassadors Jing Boran and Xin Zhilei.
The latest set of campaign visuals captures Jing and Xin as they embark on the imaginary Montblanc Voyage of Panorama train for a journey through the Montblanc universe, as envisioned by award-winning filmmaker Wes Anderson in the new “Let’s Write” short film. Each stop along the way is an invitation to pause, to reconnect with oneself, to write.
Throughout the campaign visuals, Montblanc products take center stage alongside Jing Boran and Xin Zhilei as they set off on their journey.
Featured pieces include the new Montblanc Writing Traveler bag and the iconic Montblanc Meisterstück fountain pen.
As a symbol of writing culture, its recognizable black cigar-shaped barrel, three gold-coated cap rings, and handcrafted gold nib embody the timeless elegance of a writing masterpiece, ready to capture inspired moments.
About Montblanc
Synonymous with excellence in craftsmanship and design, Montblanc has been pushing the boundaries of innovation ever since the Maison first revolutionized the culture of writing in 1906. Ingenuity and imagination continue to be driving forces for the Maison today as it advances its expression of fine craftsmanship across product categories: writing instruments, watches, leather goods, new technologies and accessories. Reflecting upon its ongoing mission to create fine lifetime companions born from bold ideas and expertly crafted through the skills of the Maison’s artisans, the iconic Montblanc Emblem has become the ultimate seal of performance, quality and an expression of sophisticated style. To spread the message of Inspire Writing, MONTBLANC HAUS opened its doors in 2022, welcoming visitors from all over the world to discover and rediscover the power of putting pen to paper. As part of its on-going commitment to elevating and support those who strive to leave their mark, Montblanc continues to assert its encouragement of education programs around the world and initiatives that inspire people to express their full potential.
