via Graphic Plus — SM Offices, the office leasing arm of SM Prime Holdings, Inc. (SM Prime), is set to add more than 60,000 square meters of leasable space in Cebu City by fourth quarter of 2026, tapping into the Philippines’ fastest-growing regional office market outside Metro Manila.
SM City Cebu Towers is located at A. Soriano Avenue in the North Reclamation Area and targets traditional corporations and business process outsourcing firms seeking superior in-city alternatives to the capital’s higher costs and congested roads.
“Cebu is a major economic hub because of its strong infrastructure, exceptional talent pool, and complete business ecosystem,” said Alexis L. Ortiga, vice president and head of SM Offices.
In 2025, Cebu accounted for 150,000 square meters, or 55% of provincial office take-up, representing 33% year-on-year growth, according to Leechiu Property Consultants.
“SM City Cebu Towers is meant to support this growth by providing well-managed high-quality and well-connected office spaces that meet the evolving needs of businesses expanding in the region,” Ortiga added.
SM Prime is pursuing mixed-use developments combining offices, residences, retail, education, MICE facilities and leisure spaces across the country. The strategy aims to create efficiency for tenants while supporting employee retention through integrated amenities.
SM City Cebu Towers sits within the redeveloped SM City Cebu North Wing complex, which integrates retail facilities and a National University (NU) campus. The location offers easy access to South Road Properties and Mactan-Cebu International Airport, along with close proximity to the port area and government centers. The adjacency to NU also enables office locators to forge direct recruitment pipelines and training partnerships with graduating students, reducing hiring costs and lead times.
NU Cebu officially opened its doors on June 14, 2025. It is the university’s seventh provincial campus and reflects its commitment to making quality education and employment opportunities accessible without requiring professors and students to leave their hometowns. NU Cebu operates with 100 percent local hires.
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