Via GRAPHIC PLUS — Kids and families are in for a new kind of mealtime excitement as Jollibee, the country’s no. 1 fast food chain, introduces “Jolly Puzzle Adventures,” the latest Kids Meal offering, which was launched nationwide on May 1.
“Jolly Puzzle Adventures was created to make Kids Meals more engaging by combining traditional play with simple digital interaction that children can easily enjoy,” said Dorothy Ching, vice president for marketing of Jollibee Philippines. “We wanted to give kids something they can hold, build, and explore, while also letting them experience Jollibee and Friends in a more interactive way through augmented reality.”
Available until June 30, the new Kids Meal promotion is offered across all major channels including dine-in, takeout, drive-thru, delivery, and big order service.
Each Kids Meal purchase of select items such as Yumburger, Burger Steak, Jolly Spaghetti, 4-piece Chicken Nuggets, or 1-piece Chickenjoy comes with one Jolly Puzzle Adventures toy set.
The new collection introduces Jollibee’s first-ever phygital toys, which combine physical figurines, toy accessories, and puzzles with a digital feature. After completing the puzzle, children can scan the QR code using a mobile device to unlock an augmented reality experience that brings Jollibee and Friends and their worlds to life on screen.
Each toy set features adventures that include Jollibee’s Dino Discovery, Hetty’s Butterfly Chase, Popo’s Speed Race, Yum’s Space Exploration, and Twirlie’s Deep Sea Quest. Each variant is designed to encourage hands-on engagement while extending the experience into a digital environment that blends imagination, play, and technology.
Jolly Puzzle Adventures reflects Jollibee’s continued effort to innovate its Kids Meal experience by creating offerings that are not only fun but also educational, reinforcing its position as a brand that adapts to evolving play habits while staying true to its core promise of delivering joy.
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