VIA GRAPHIC PLUS | MANILA, Philippines — Mrs. Lam Rice has named Chef Jose Miguel “Miggy” Moreno as its first Culinary Ambassador, marking a partnership built on a shared belief that every memorable meal begins with exceptional ingredients.
For Filipinos, rice has always been at the center of the table. It is present at family celebrations, everyday meals, and traditions passed from one generation to the next. While it is often taken for granted, it remains the foundation of countless Filipino dishes.
That shared appreciation for quality ingredients brings Mrs. Lam Rice and Chef Miggy together.
Chef Miggy is the chef behind Palm Grill and Cabel, two restaurants recognized by the MICHELIN Guide. He is widely respected for championing the rich culinary traditions of Mindanao and introducing regional Filipino cuisine to a wider audience through thoughtful cooking that celebrates heritage, authenticity, and exceptional ingredients.
Through his work, Chef Miggy has shown that food tells the story of a place, its people, and its traditions. His dedication to preserving and promoting Mindanao’s diverse culinary heritage reflects the same appreciation for quality that defines Mrs. Lam Rice.
Long before it reaches the table, every grain begins a journey shaped by care. Mrs. Lam Rice has built its reputation on carefully selected grains chosen for their quality, consistency, and performance in both home and professional kitchens. Its locally grown varieties are freshly milled and sourced from trusted Filipino farms, while its imported rice is carefully stored to preserve its natural freshness and aroma. Every step reflects the brand’s commitment to quality.
“We’ve always believed that rice is more than a staple. It is the foundation of every meal,” said Mrs. Lam. “Chef Miggy shares that same respect for ingredients and the craftsmanship behind great cooking. His passion for celebrating Filipino cuisine and our shared commitment to quality made this partnership a natural fit.”
As Culinary Ambassador, Chef Miggy will represent the values that have long guided Mrs. Lam Rice, including consistency, integrity, and an unwavering commitment to quality.
“Rice is something we often take for granted because it is always on our table,” said Chef Miggy Moreno. “But when you cook professionally, you realize that every great dish begins with a strong foundation. Quality rice can elevate a meal, and I am proud to partner with a brand that shares the same respect for ingredients and Filipino dining traditions.”
Over the coming months, Chef Miggy will be featured across selected Mrs. Lam Rice campaigns and brand initiatives, reflecting the trust, shared values, and commitment to quality behind the collaboration.
Together, Mrs. Lam Rice and Chef Miggy hope to encourage a deeper appreciation for the ingredient that has always been part of every Filipino meal. Their partnership celebrates thoughtful cooking, quality ingredients, and the stories shared around the table, one meal at a time.
Started in 1927, the Philippines Graphic is the longest-running printed magazine of national circulation that provides relevant news and features and promotes Philippine literature.
