VIA GRAPHIC PLUS — Longchamp is delighted to welcome acclaimed Korean actress Jung So-min to its family of ambassadors. With her positive energy, independent spirit and effortlessly refined style, she naturally embodies the Maison’s values.
Well-known for her acclaimed performances in K-dramas, Jung So-min has already established a rich and diverse career, captivating audiences across a wide range of genres, from fantasy/historical “Alchemy of Souls” to romantic comedy “Love Next Door” and more recently “Would you Marry me?”.
With two highly anticipated dramas including “The Dealer,” Jung So-min will continue in 2027 to surprise and move her numerous fans. Admired for her genuine personality and distinctive sense of style, she has cultivated a strong connection with her audience over the years, regularly sharing glimpses of her life and projects across social media (@somin_jj on Instagram), helping her build a devoted fanbase that extends far beyond South Korea.
The French family-owned Maison sees in Jung So-min a natural expression of modernity and passionate creativity and looks forward to seeing her bring her unique perspective to the brand, expressing its optimistic spirit in her own way. “We are thrilled to welcome Jung So-min to the Longchamp family,” comments Sophie Delafontaine, Artistic Director of Longchamp.
“Longchamp is a Maison always on the move, looking out into the world and embracing whatever unfolds along the way. Jung So-min embodies that same spirit. She follows her instincts wherever they may lead, with elegance, curiosity and a sense of freshness.”
Jung So-min commented, “I am delighted and honored to join French fashion house Longchamp as its ambassador. I look forward to embarking on an exciting journey with Longchamp, a Maison that embodies authenticity, energy and the spirit of Paris.”
Jung So-min is wearing FW26 Longchamp Ready-To-Wear and Le Smart leather tote bag in this photo shot in September 2026 at the Flower Market on Île de la Cité in Paris.
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