VIA GRAPHIC PLUS — Cebuana Lhuillier earned multiple Gold and Silver honors at the Globee® Awards for Innovation – Golden Bridge Awards 2026, recognizing its work in leadership, marketing, customer engagement, content, brand building, and social impact in support of financial inclusion and community empowerment.
Among the highlights was President and CEO Jean Henri Lhuillier’s double Gold win in the Lifetime Achievement Award and Visionary Leader of the Year categories. His Lifetime Achievement Award marks a back-to-back recognition, honoring his enduring contributions to innovation, mentorship, and transformative leadership in the financial services industry.
“These awards are a testament to the resilience and creativity of our people. I share this honor with our employees, partners, and customers who inspire us to keep evolving and empowering Filipinos with accessible financial solutions,” Lhuillier said.
The Integrated Marketing and Communications Group (IMCG) also earned Gold for Marketing Team of the Year, recognizing its collaboration with business units to develop campaigns that bring Cebuana Lhuillier closer to Filipinos and engage communities at the grassroots level. Led by Emirosco Michael Sena, First Vice President and Chief Marketing and Communications Officer, who also received Silver as Marketing Impact Leader, the group translates the company’s purpose into relevant campaigns and meaningful customer experiences.
Among the Gold-winning campaigns was Pasasalamat, which received the Customer Engagement & Experience Achievement award for reuniting more than 1,000 clients across nine cities with their pawned items, turning gratitude into meaningful customer experiences.
Further reinforcing Cebuana Lhuillier’s evolving brand identity, the company earned two Gold awards for its efforts to reshape brand perception and highlight its broader financial services offering. It was recognized for Achievement in Brand Evolution and Identity, while CebuanaAmazing All-In won Achievement in Brand Storytelling for showcasing how its services address Filipinos’ everyday financial needs.
Money Guro earned Gold for Achievement in Content Marketing and Silver for Achievement in Social Impact and Cause Marketing. Through accessible financial education content, including its Roblox-based learning initiative, the program helps Filipinos build practical money management skills and make informed financial decisions.
Extending its impact to the MSME sector, Cebuana Lhuillier earned Gold in Achievement in Public-Private Partnership Collaboration for its Business Support Solutions, which provides entrepreneurs with access to business resources, financial support, and opportunities to grow their enterprises.
For Sena, the awards underscore the marketing and communication’s role in translating Cebuana Lhuillier’s purpose into campaigns that resonate with Filipinos.
“These recognitions affirm our commitment to creating marketing initiatives that move past brand promotion. We aim to tell stories that reflect the realities of our customers, foster lasting relationships, and show how Cebuana Lhuillier’s services can make a meaningful difference in their financial journeys,” he said.
Together, the 2026 honors reflect Cebuana Lhuillier’s ongoing transformation into a comprehensive integrated financial ecosystem, bringing together accessible financial solutions, meaningful customer experiences, financial education, business support, and community initiatives tailored to the needs of Filipinos.
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