Back-to-back collaborations with Dyson and Malbon Buckets Club PH put the brand’s SPF lineup where Filipinos actually spend their days under the sun
VIA GRAPHIC PLUS — Let’s face it, the Philippine heat can be hard to escape. From daily commutes and errands to long hours on the golf course, sun protection has become an increasingly relevant part of everyday skincare.
Hello Glow recently brought this into focus through back-to-back collaborations with Dyson and Malbon Buckets Club PH, introducing its sun care lineup in two different settings and highlighting the role of convenient SPF options in active, on-the-go routines.
Keeping cool through the daily grind
Hello Glow joined Dyson for the launch of the HushJet™ Mini Fan at Fashion Hall, SM Megamall. The event introduced Dyson’s lightweight, bladeless, and virtually silent portable cooling device, which can be used handheld, worn around the neck, or docked as a charging desk stand.
As part of the partnership, guests received the Hello Glow Sun Care Stick, bringing the brand’s SPF offering into an event centered on staying comfortable while moving through the day. Guests also had the opportunity to experience the HushJet™ Mini Fan through an interactive styling and refresh bar.
The launch was attended by Heart Evangelista and Yza Uy, alongside Sparkle artists and content creators Kayla Davies, Angel Cadao, Sab Cuervo, Arya Faye (Dollipop), Shanelle Agustin, and Maika Kemmochi.
For Hello Glow, the collaboration reflects the practical overlap between cooling and sun protection in a warm and humid climate.
“High heat and humidity demand smarter daily protection,” said Alvin Consolacion, brand manager of Hello Glow. “By pairing the effortless reapplication of the Hello Glow Sun Care Stick with the high-velocity airflow of the Dyson HushJet™ Mini Fan, we’ve created the ultimate duo to combat sweat, UV rays, and heat stress. Sun protection and cooling comfort, reimagined for tropical living.”
Bringing a fresh routine to the fairway
The brand brought the same focus on outdoor routines to the golf course on September 7, when Hello Glow became the official sun care partner of Malbon Buckets Club PH at its 008 Tournament at Alabang Country Club.
The partnership featured an Interactive Partner Booth Village where players and guests could explore Hello Glow products throughout the tournament. Malbon members received a Hello Glow Welcome Kit containing the Sun Care Stick and Mattifying Sunscreen Spray, as well as Hairsaver Dry Shampoo, Sun Care Gel, and Lifting Serum samples. A dedicated Hello Glow SPF Glow Station was also set up at the venue, allowing players and guests to test the products and refresh throughout the day. The partnership brought Hello Glow’s sun care lineup into a setting where players can spend several hours outdoors, with portable and easy-to-reapply formats suited to an extended day on the course.
“Golf demands hours of intense outdoor focus, where continuous exposure to heat and UV rays can take a toll on the skin,” said Consolacion. “By merging Malbon’s modern lifestyle golf culture with Hello Glow’s lightweight, mess-free sun defense, we are ensuring players stay comfortable, protected, and focused on their game from the first tee to the 18th hole.”
Sun care across everyday routines
From a mall launch to a golf tournament, the two collaborations offered different ways for Hello Glow to bring its sun care range into everyday experiences. Whether incorporated into a daily routine or used during extended time outdoors, products in convenient formats can make SPF easier to carry and reapply throughout the day.
For Hello Glow, the partnerships reflect a broader approach to skincare that considers not only what people use, but also how and where they use it.
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